Alexander Shorokhoff
Alzenau, Germany · Est. 1991
Founded by Alexander Shorokhov
Alexander Shorokhoff is a German-Russian watch brand founded in 2010 by watchmaker Alexander Shorokhoff in Stuttgart, Germany. Known for artistic dials drawing on Russian Constructivist and avant-garde art movements, the brand produces hand-finished mechanical watches in limited series that blur the boundary between horology and visual art.
- Founded
- 1991
- Headquarters
- Alzenau, Germany
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Heritage — Watches inspired by Russian cultural icons — Dostoevsky, Pushkin, Tolstoy, Tchaikovsky — with hand-engraved and enamelled dials.
- Avantgarde — Bold, avant-garde designs inspired by Russian Suprematism and Constructivism, with asymmetric dials and vivid colours.
- Miss Avantgarde — Women's collection applying the same artistic philosophy in smaller case sizes with artistic dial designs.
Timeline
- 1991 — Alexander Shorokhov arrives in Germany from Moscow as part of a Kohl-Gorbachev exchange programme for young managers.
- 1992 — Establishes a sales company for Poljot, Russia's most important watch brand, across European markets.
- 1994 — Launches 'Poljot-International' as his first own watch brand.
- 2003 — Founds the Alexander Shorokhoff Uhrenmanufaktur in Alzenau, Bavaria, under his own name.
- 2017 — Celebrates 25th anniversary; production reaches approximately 1,100 pieces per year.
Frequently Asked Questions about Alexander Shorokhoff
- Is Alexander Shorokhoff a German or Russian brand?
- Both. Founded by a Russian watchmaker in Germany, the brand bridges Russian artistic heritage with German engineering precision. Headquarters are in Alzenau, Bavaria.
- What makes Alexander Shorokhoff watches unique?
- The dials. Each features hand-applied artistic techniques — engraving, enamel, lacquer — inspired by Russian cultural history. The brand's motto is 'Art on the Wrist.'
- Why is '60' at the 12 o'clock position?
- Shorokhoff places '60' at the top of the dial instead of '12,' representing the 60 minutes of the hour — a distinctive design signature.