Watchatlas

Alexander Shorokhoff

Alzenau, Germany · Est. 1991

Founded by Alexander Shorokhov

Alexander Shorokhoff is a German-Russian watch brand founded in 2010 by watchmaker Alexander Shorokhoff in Stuttgart, Germany. Known for artistic dials drawing on Russian Constructivist and avant-garde art movements, the brand produces hand-finished mechanical watches in limited series that blur the boundary between horology and visual art.

Founded
1991
Headquarters
Alzenau, Germany
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Heritage (2003) — Alexander Shorokhoff’s Heritage collection is the brand’s artisanal line dedicated to 19th-century Russian cultural heritage, combining comparatively classical case shapes with hand engraving, skeletonizing, enamelling, and named tributes such as Peter Tchaikovsky, Fyodor Dostoyevsky, Alexander Pushkin, and Leo Tolstoy. Key references: Peter Tchaikovsky, Fyodor Dostoyevsky, Alexander Pushkin.
  • Avantgarde — Bold, art-driven watch collection shaped by asymmetry, vivid color, and Russian constructivist inspiration, serving as the brand’s signature design language across many models.
  • Miss Avantgarde (2014) — Women’s interpretation of the brand’s avant-garde design ethos, using smaller case formats and artistic dial treatment while keeping the same expressive, collectible character.

Timeline

  • 1991 — Alexander Shorokhov arrives in Germany from Moscow as part of a Kohl-Gorbachev exchange programme for young managers.
  • 1992 — Establishes a sales company for Poljot, Russia's most important watch brand, across European markets.
  • 1994 — Launches 'Poljot-International' as his first own watch brand.
  • 2003 — Founds the Alexander Shorokhoff Uhrenmanufaktur in Alzenau, Bavaria, under his own name.
  • 2017 — Celebrates 25th anniversary; production reaches approximately 1,100 pieces per year.

Frequently Asked Questions about Alexander Shorokhoff

Is Alexander Shorokhoff a German or Russian brand?
Both. Founded by a Russian watchmaker in Germany, the brand bridges Russian artistic heritage with German engineering precision. Headquarters are in Alzenau, Bavaria.
What makes Alexander Shorokhoff watches unique?
The dials. Each features hand-applied artistic techniques — engraving, enamel, lacquer — inspired by Russian cultural history. The brand's motto is 'Art on the Wrist.'
Why is '60' at the 12 o'clock position?
Shorokhoff places '60' at the top of the dial instead of '12,' representing the 60 minutes of the hour — a distinctive design signature.

Visit Website ↗Instagram ↗

Other independent Germany watch brands

enfrdeiteshizhjaar