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Audemars Piguet / Royal Oak Concept

Audemars Piguet Royal Oak Concept

Collection profile · 2002

Audemars Piguet’s experimental Royal Oak platform, launched in 2002 and used for concept-watch materials, tourbillons, futuristic architecture, and limited cultural collaborations.

Collection shots

Royal Oak Concept CW1Royal Oak Concept 26630BCRoyal Oak Concept 26589IORoyal Oak Concept 26650FO

Pronunciation & name

ROY-ul OAK KON-sept

Collectors usually shorten the line to “Royal Oak Concept” or “ROC”.

Why it matters

Royal Oak Concept is where Audemars Piguet pushes the Royal Oak architecture furthest: experimental materials, openworked movements, tourbillons, and collaborations that would be too extreme for the classic Royal Oak line.

Key references

Audemars Piguet Royal Oak Concept CW1

CW1 2002

Royal Oak Concept Watch 1 — The original Concept line expression, created for the Royal Oak’s 30th anniversary and central to the collection’s experimental identity.

Phillips auction lot for Royal Oak Concept Watch CW1

Audemars Piguet Royal Oak Concept 26630BC

26630BC 2020

Frosted Gold Flying Tourbillon — A smaller Royal Oak Concept Flying Tourbillon developed with Carolina Bucci’s frosted-gold visual language. Case: 38.5 mm. Material: Frosted gold.

Hodinkee coverage of Royal Oak Concept Frosted Gold Flying Tourbillon

Audemars Piguet Royal Oak Concept 26589IO Tourbillon GMT

26589IO 2020

Royal Oak Concept Tourbillon GMT — A 44 mm Concept Tourbillon GMT showing the collection’s architectural complication language. Case: 44 mm. Material: Titanium and ceramic.

Europa Star Royal Oak Concept Tourbillon Volant GMT page

Audemars Piguet Royal Oak Concept 26650FO KAWS

26650FO 2024

Royal Oak Concept Tourbillon Companion — A KAWS collaboration that shows how the Concept line now also acts as AP’s cultural-collaboration platform.

GQ coverage of KAWS x Audemars Piguet Royal Oak Concept

Collection timeline

  • 2002 — Audemars Piguet launches the Royal Oak Concept for the Royal Oak’s 30th anniversary.
  • 2020 — The Frosted Gold Flying Tourbillon brings Carolina Bucci’s surface treatment into the Concept family.
  • 2024 — The KAWS collaboration shows the Concept line operating as a cultural-collaboration platform.

News

  • Royal Oak Concept remains an official AP collection Current collection — AP maintains Royal Oak Concept as a distinct family in the official collection architecture.
  • Royal Oak Concept CW1 sells for HK$1,000,000 Auction — Phillips’ auction record for the CW1 gives market context for the original Concept era.
  • Frosted Gold Flying Tourbillon enters the Concept family 2020 — Hodinkee’s coverage documents the 26630BC and 26630OR references and the Carolina Bucci connection.
  • KAWS collaboration brings pop-culture energy to Royal Oak Concept 2024 — The KAWS x Audemars Piguet Royal Oak Concept shows the line’s role in high-profile cultural collaborations.

Fun facts

The lab branch of Royal Oak

Concept is the Royal Oak line where AP can push shapes and materials beyond the classic octagonal formula.

Watchatlas editorial note

From tourbillons to KAWS

The same collection can host tourbillon engineering and pop-culture collaborations, which is exactly why it needs its own page.

Watchatlas editorial note

FAQ

What is the Audemars Piguet Royal Oak Concept?

Royal Oak Concept is AP’s experimental branch of the Royal Oak family, used for futuristic cases, complications, and limited collaborations.

When did Royal Oak Concept launch?

The Royal Oak Concept line began in 2002 with the CW1, created around the Royal Oak’s 30th anniversary.

How is Royal Oak Concept different from Royal Oak?

The classic Royal Oak is the core integrated-bracelet family; Royal Oak Concept uses more experimental architecture, materials, and movement displays.

Official collection ↗

Back to brand

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