Auguste Reymond
Tramelan, Switzerland · Est. 1898
Founded by Auguste Reymond
Auguste Reymond was a Swiss watch brand from Tramelan, founded in 1898. Known for well-made, accessible Swiss watches with Art Deco-inspired designs, the brand served the mid-range market for over a century before fading.
- Founded
- 1898
- Headquarters
- Tramelan, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Defunct
Ceased: 2012
Auguste Reymond ceased production after decades of declining sales, unable to compete in the consolidating Swiss mid-range market.
Tramelan's quiet artisan — Auguste Reymond made cotton-quality Swiss watches for working professionals who didn't need to show off.
Key Collections
- Charleston — The flagship collection featuring Art Deco-inspired rectangular cases with elegant, period-appropriate styling that became synonymous with the brand's aesthetic identity.
- Jazz Age — A collection celebrating the 1920s era with tonneau and cushion-shaped cases, embodying the spirit of the roaring twenties in Swiss watchmaking.
- Cotton Club — Named after the famous Harlem jazz venue, this line featured distinctive retrograde displays and vintage-inspired dials with a musical heritage theme.
- Dixieland — A range of robust, classically styled timepieces with automatic movements, offering accessible Swiss quality for everyday wear.
Timeline
- 1898 — Auguste Reymond established his watchmaking workshop in Tramelan, in the Swiss Jura region.
- 1930 — The company expanded production during the Art Deco period, establishing design elements that would define its identity for decades.
- 1970 — Auguste Reymond struggled through the Quartz Crisis but maintained production, adapting to changing market conditions.
- 1995 — The brand relaunched with renewed focus on Art Deco-inspired collections, finding a niche in the vintage aesthetic market.
- 2012 — Auguste Reymond ceased production after 114 years, unable to sustain operations amid fierce competition in the mid-range Swiss watch segment.
Frequently Asked Questions about Auguste Reymond
- When did Auguste Reymond stop making watches?
- Auguste Reymond ceased production in 2012 after 114 years of operation, as the company could no longer compete effectively in the consolidating Swiss mid-range watch market.
- Are Auguste Reymond watches still valuable?
- Auguste Reymond watches retain modest collector value, particularly the Art Deco-inspired Charleston and Jazz Age models. While not commanding premium prices, they are appreciated for their distinctive styling and Swiss craftsmanship.
- Can I still buy an Auguste Reymond watch today?
- New Auguste Reymond watches are no longer available as the brand is defunct. However, pre-owned examples can be found through vintage watch dealers, auction houses, and online marketplaces at reasonable prices.
- What made Auguste Reymond watches distinctive?
- The brand was known for its consistent Art Deco-inspired aesthetic, featuring rectangular and tonneau cases with elegant period styling. Their jazz-themed collection names reflected a unique brand identity celebrating the 1920s era.
- Where were Auguste Reymond watches made?
- All Auguste Reymond watches were manufactured in Tramelan, a traditional watchmaking town in the Bernese Jura region of Switzerland, throughout the company's 114-year history.