Baume & Mercier / Riviera
Baume & Mercier Riviera
Collection profile · 1973
Baume & Mercier's Riviera turns the brand's 1973 sport-chic idea into a sharp, twelve-sided integrated-bracelet collection that balances holiday ease with enough mechanical substance to stay collector-relevant.
Why it matters
It is the brand's most recognizable sport-luxury silhouette, and one of its easiest collections to spot across generations because the dodecagonal bezel and Riviera name carry the whole story.
Key references
News
- The Riviera celebrates its 50th anniversary with a new 39-mm diameter 2023 — Baume & Mercier marked the Riviera's 50th anniversary by introducing three 39 mm Baumatic versions, including M0A10714, M0A10715, and M0A10720. ↗
- Baume et Mercier - Riviera 39 mm 2023 — A watch-media writeup that confirmed the new 39 mm Riviera trio and placed the release in the collection's broader 50-year arc. ↗
FAQ
What makes the Riviera collection recognizable?
The Riviera is defined by its twelve-sided bezel and sport-chic look, which makes it one of Baume & Mercier's most immediately identifiable designs.
When did Riviera begin?
Baume & Mercier first developed the Riviera in 1973, and the line has gone through multiple generations while keeping its basic visual code intact.
More from Baume & Mercier
- Classima — Baume & Mercier Classima is the maison’s classic everyday dress-watch collection, emphasizing slim profiles, Roman-numeral or understated dials, and accessible Swiss elegance across quartz and automatic references.
- Clifton
— Baume & Mercier's Clifton is the house's most classical family, using slim round cases, restrained dials, and Baumatic updates to translate 1950s-inspired dress-watch language into a current everyday line. - Hampton — Baume & Mercier Hampton is the brand’s rectangular Art Deco-inspired collection, using elongated cases, clean dials, and dress-watch proportions to give the maison a distinctive shaped-watch family.