Braun Watches
Kronberg im Taunus, Germany · Est. 1977
Founded by Max Braun
Braun Watches is the watch division associated with the iconic German product design brand Braun, known for Bauhaus-influenced simplicity that inspired Apple's design philosophy. The watches, designed by Dieter Rams and Dietrich Lubs from the 1970s onwards, are celebrated design objects with clean dials and restrained forms.
- Founded
- 1977
- Headquarters
- Kronberg im Taunus, Germany
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- BN Classic — Minimalist analogue watches continuing Dieter Rams' less-is-more design philosophy.
- Prestige — Premium chronograph collection with clean Bauhaus-inspired aesthetics.
Timeline
- 1921 — Max Braun founded the Braun company in Frankfurt, Germany
- 1955 — Dieter Rams joined as head of design, establishing the functionalist design language
- 1989 — Braun introduced its first wristwatches, applying Rams' design principles
- 2021 — Braun watches continue under Procter & Gamble/De'Longhi licensing with faithful Rams-inspired designs
Frequently Asked Questions about Braun Watches
- Who designs Braun watches?
- Braun watches follow the design language established by Dieter Rams and his team, known for the 'less but better' philosophy that influenced Apple's design.
- Are Braun watches still made?
- Yes, Braun watches are produced under licence with designs faithful to the brand's Bauhaus-inspired minimalist aesthetic.