Watchatlas

Bulova

New York, USA · Est. 1875

Founded by Joseph Bulova

Bulova was founded in New York in 1875 by Joseph Bulova and became one of the most prominent American watch brands of the 20th century, known for its radio and television advertising innovations. It is now owned by Citizen Watch Co. and continues to produce its heritage Accutron line alongside contemporary collections.

Founded
1875
Headquarters
New York, USA
Group
Citizen Watch Group
Price Segment
Mid
Status
Active

Key Collections

  • Precisionist — Bulova’s Precisionist is its high-precision quartz family, defined by a continuously sweeping seconds hand, technical-forward case designs, and positioning around exceptional quartz accuracy measured in seconds per year. Key references: Precisionist, Precisionist X, Men's Precisionist.
  • Accutron — Accutron is Bulova’s historically important precision-watch name, now carried by a dedicated official Accutron line spanning Spaceview, DNA, and Astronaut families. Key references: Spaceview 314, Spaceview 2020, Spaceview Evolution, Accutron DNA.
  • Archive Series (2024) — Bulova’s Archive Series reimagines some of the brand’s most memorable vintage designs, pairing nostalgia-heavy case shapes and dials with contemporary materials, quartz or automatic movements, and current-market availability. Key references: Lunar Pilot, Mil-Ships, Computron.
  • Marine Star — Bulova’s Marine Star is a maritime-inspired sports watch collection with bold styling, many variants, and water resistance positioned for active everyday wear and recreational water use. Key references: Marine Star Series A, Marine Star Series B, Marine Star Series C.

Timeline

  • 1875 — Founded by Joseph Bulova, a Bohemian immigrant, in New York City
  • 1926 — Aired one of the first-ever radio advertisements in the United States
  • 1941 — Broadcast the first-ever television commercial during a baseball game
  • 1960 — Introduced the Accutron tuning fork watch, the first electronic timepiece
  • 1971 — Accutron timer used on the Apollo 15 lunar module instrument panel
  • 2007 — Acquired by Citizen Watch Co.
  • 2020 — Relaunched the Accutron brand with new electrostatic movement technology

Frequently Asked Questions about Bulova

What is the Bulova Accutron?
The Accutron, introduced in 1960, used a tuning fork instead of a balance wheel for timekeeping. It was the first electronic watch and became so accurate it was used on NASA instruments.
Who owns Bulova?
Bulova has been a subsidiary of Citizen Watch Co., Ltd. since 2008.
What is Bulova's connection to TV advertising?
Bulova aired the first-ever television commercial on 1 July 1941, a 10-second spot showing a clock face before a baseball game on WNBT New York.

Visit Website ↗Instagram ↗

More Citizen Watch Group watch brands

enfrdeiteshizhjaar