Bvlgari / Serpenti
Bvlgari Serpenti
Collection profile · 1948
Serpenti is Bvlgari’s enduring snake-inspired icon, spanning jewelry watches and accessories since 1948, and combining sensual, sinuous design with the maison’s most recognizable symbols of rebirth, craftsmanship, and glamour.
Why it matters
Serpenti is one of Bvlgari’s defining house icons, making it essential for catalog navigation because it bridges the brand’s watchmaking and high-jewelry identities in a single long-lived collection.
Key references
Collection timeline
- 2024 — Bvlgari’s official Serpenti pages continue to present the icon as a central, active collection across jewelry and watches.
- 2024 — Heritage pages reiterate the 1948 debut of Serpenti as a bracelet-style jewelry watch with tubogas construction.
- 2024 — Current merchandising highlights the icon’s continued evolution through Seduttori, Tubogas, and jewelry interpretations.
FAQ
When did Serpenti begin?
Bvlgari’s heritage materials state that Serpenti debuted in 1948.
Is Serpenti only a watch collection?
No. It spans watches and jewelry, with current official pages presenting both categories under the same icon.
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