Bvlgari / Serpenti

Bvlgari Serpenti

Collection profile · 1948

Serpenti is Bvlgari’s enduring snake-inspired icon, spanning jewelry watches and accessories since 1948, and combining sensual, sinuous design with the maison’s most recognizable symbols of rebirth, craftsmanship, and glamour.

Why it matters

Serpenti is one of Bvlgari’s defining house icons, making it essential for catalog navigation because it bridges the brand’s watchmaking and high-jewelry identities in a single long-lived collection.

Key references

Serpenti Seduttori

Serpenti Seduttori — Modern watch expression of the icon; a frequent current collection anchor.

Serpenti Tubogas

Serpenti Tubogas — Classic tubular-bracelet expression referenced by Bvlgari heritage materials as the original 1948 concept.

Serpenti Viper

Serpenti Viper — Jewelry expression of the serpent motif that extends the icon beyond watches.

Collection timeline

2024 — Bvlgari’s official Serpenti pages continue to present the icon as a central, active collection across jewelry and watches.
2024 — Heritage pages reiterate the 1948 debut of Serpenti as a bracelet-style jewelry watch with tubogas construction.
2024 — Current merchandising highlights the icon’s continued evolution through Seduttori, Tubogas, and jewelry interpretations.

FAQ

When did Serpenti begin?

Bvlgari’s heritage materials state that Serpenti debuted in 1948.

Is Serpenti only a watch collection?

No. It spans watches and jewelry, with current official pages presenting both categories under the same icon.

Official collection ↗

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