Favre Leuba / Chief
Favre Leuba Chief
Collection profile · 2025
Favre Leuba’s Chief is the brand’s cushion-shaped dress-sport family, drawing on mid-century heritage while serving as the cornerstone of the maison’s modern revival through refined proportions, contemporary materials, and increasingly complicated executions.
Why it matters
Chief anchors Favre Leuba’s relaunch strategy: it translates archive-inspired design into a current product family that can support both entry and high-complication references.
Key references
Collection timeline
- 2024 — Favre Leuba publicly frames the Chief collection as the cornerstone of its renaissance.
- 2024 — The line expands into higher complication territory with the Chief Tourbillon and later the Chief Skeleton.
- 2024 — The collection retains its cushion case identity as the central visual signature across modern executions.
FAQ
What defines the Chief collection visually?
A cushion-shaped case and heritage-led styling define the collection across its modern references.
Is Chief important to Favre Leuba’s current strategy?
Yes. Favre Leuba describes Chief as the cornerstone of its renaissance and uses it to launch more complicated models.