Graff
London, United Kingdom · Est. 1960
Founded by Laurence Graff
Graff is a London-based high jewellery house founded by Laurence Graff in 1960, entering watchmaking as an extension of its exceptional stone-setting expertise. The brand produces jewellery watches set with extraordinary diamonds and gemstones, as well as sport watches, from its manufacture in Villigen, Switzerland.
- Founded
- 1960
- Headquarters
- London, United Kingdom
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- GraffStar — Signature collection featuring a star-shaped case, showcasing Graff's jewellery heritage in watch form.
- Spiral — High-jewellery watches where diamonds are set in a spiralling pattern around the case and bracelet.
- MasterGraff — Haute horlogerie complications including tourbillons, minute repeaters and grand complications in diamond-set cases.
Timeline
- 1960 — Laurence Graff founds Graff Diamonds in London, building it into one of the world's most prestigious jewellery houses.
- 2008 — Graff enters haute horlogerie, establishing a watchmaking division in Geneva with its own manufacture.
- 2010 — Launches the Hallucination, a $55 million watch set with 110 carats of rare coloured diamonds — the most expensive watch ever made.
- 2013 — Inaugurates the Graff watchmaking manufacture in Geneva's Plan-les-Ouates, producing in-house movements.
Frequently Asked Questions about Graff
- Is Graff a jewellery or watch company?
- Graff is primarily one of the world's most prestigious diamond jewellery houses, founded in 1960. It entered watchmaking in 2008, creating high-jewellery timepieces and haute horlogerie complications in its own Geneva manufacture.
- What is the most expensive Graff watch?
- The Hallucination, valued at $55 million, set with 110 carats of rare coloured diamonds across its entire surface — considered the most expensive watch ever created.