Hublot / Square Bang
Hublot Square Bang
Collection profile · 2022
Hublot’s Square Bang is the brand’s square-cased interpretation of the Big Bang concept, bringing the same sandwich construction, technical materials, and high-complication spirit into a geometric case architecture.
Why it matters
Square Bang matters because it gives Hublot a visually distinct square platform that extends Big Bang design language into a new silhouette while remaining technically aligned with the maison.
Key references
Collection timeline
- 2022 — Hublot unveiled the Square Bang Unico at Watches and Wonders Geneva, creating a square-shaped pillar within the Shaped Collection.
- 2023 — Hublot expanded the line with sapphire and ceramic versions, emphasizing the collection’s material experimentation.
- 2026 — The current Hublot site continues to present Square Bang as an active, named collection with multiple variants.
FAQ
When did Square Bang launch?
Hublot introduced Square Bang Unico in 2022 at Watches and Wonders Geneva.
How is Square Bang related to Big Bang?
It is a square reinterpretation inspired by the Big Bang, but executed as its own shaped platform.
More from Hublot
- Big Bang — Hublot’s emblematic sports-luxury collection, first launched in 2005, built around bold geometry, oversized proportions, and the brand’s Art of Fusion approach using materials such as ceramic, carbon fibre, titanium, and sapphire.
- Classic Fusion — Hublot’s sleeker, more refined core collection, positioned as a slimmer and dressier expression of the brand’s fusion concept, with a wide range of sizes, materials, and configurations spanning 3-hand, chronograph, moonphase, and partnership editions.
- Spirit of Big Bang — Hublot’s Spirit of Big Bang is the barrel-shaped reinterpretation of the Big Bang, translating the brand’s integrated, high-tech aesthetic into a tonneau case with a broad range of materials, sizes, and complications.
- MP Collection — Hublot MP Collection is the brand's experimental high-complication family, grouping exceptional tourbillon, sapphire, carbon, and artist-collaboration pieces outside the core Big Bang and Classic Fusion lines.