Lebois & Co
Reuver, Netherlands · Est. 1934
Founded by Thomas Baillod
Founded in 1934, Lebois & Co is an independent Swiss watch brand committed to combining traditional watchmaking expertise with bold, contemporary design. The brand produces mechanical timepieces that honour Swiss craft heritage while engaging with the progressive aesthetics of the modern independent watch scene.
- Founded
- 1934
- Headquarters
- Reuver, Netherlands
- Group
- Independent
- Price Segment
- Luxury
- Status
- Active
Key Collections
- Avantgarde Date — Core collection reviving the brand's 1930s heritage with a clean, vintage-inspired date watch featuring sector dials and domed crystals.
- Heritage Chronograph — Vintage-styled chronograph paying homage to Lebois & Co.'s original mid-century chronograph production.
Timeline
- 1934 — Lebois & Co. originally established in La Chaux-de-Fonds, Switzerland, producing quality timepieces.
- 2014 — Thomas Baillod revives the dormant Lebois & Co. brand, honouring its heritage with modern reinterpretations.
- 2019 — Successfully launches the Avantgarde Date via crowdfunding, establishing a loyal collector following.
- 2025 — Launches the Venturist Chronograph with a Sellita SW510 movement, expanding beyond dive and dress watches.
Frequently Asked Questions about Lebois & Co
- Is Lebois & Co. a new brand?
- Originally founded in 1934, the brand was dormant for decades before being revived in 2014 by Thomas Baillod, who reinterprets the original heritage for modern collectors.
- Where is Lebois & Co. based?
- La Chaux-de-Fonds, Switzerland — one of the traditional centres of Swiss watchmaking.