Watchatlas

March LA.B / AM2

March LA.B AM2

Collection profile

March LA.B AM2 is the brand's octagonal signature family, spanning extra-slim hand-wound, slim automatic, GMT automatic, and regional electric editions with French assembly and La Joux-Perret movements on key mechanical models.

Why it matters

AM2 is the collection that most clearly expresses March LA.B's design language: compact octagonal cases, French-inflected styling, and a range that moves from accessible electric editions to La Joux-Perret-powered mechanical watches.

Key references

March LA.B AM2 XS Mecanique Golden Hour watch

AM2XSMGHAL01

AM2 XS Mécanique Golden Hour — An extra-slim dress-watch version of the AM2 with a 6.7 mm-thick case and 50-hour power reserve, according to March LA.B's official product page. Case: 32 mm. Movement: La Joux-Perret D101 hand-wound.

March LA.B official

March LA.B AM2 Slim Automatique Navy watch

AM2SANYAL01

AM2 Slim Automatique Navy — A slim octagonal automatic AM2 with blue dial, 68-hour power reserve, French assembly, 10 ATM water resistance, and domed sapphire crystal. Case: 36 mm. Movement: La Joux-Perret G100 automatic.

March LA.B official

March LA.B AM2 GMT Automatique White watch

AM2GMTAWTS310

AM2 GMT Automatique White — A white-dial AM2 GMT with 68-hour power reserve, integrated steel bracelet or black silicone strap options, screw-down crown, and 10 ATM water resistance. Case: 39 mm. Movement: La Joux-Perret G110 automatic GMT.

March LA.B official

March LA.B AM2 Electrique Breizh watch

AM2EBZBA01

AM2 Electrique Breizh — A Breton-themed electric AM2 with a black hammered dial carrying ermine symbols from the Breton flag and a black grained strap tied to regional sourcing.

March LA.B official

Official collection ↗

Back to brand

More from March LA.B

  • Hamilton — A slim, classically proportioned dress watch from March LA.B, referencing American watchmaking heritage with clean dial architecture and French assembly quality.
  • AM1 — The original March LA.B model that established the brand's design language: bold, vintage-American aesthetics assembled in Besançon using quality Swiss movements.

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