Watchatlas

Maurice Lacroix

Saignelégier, Switzerland · Est. 1975

Founded by Peter Brunner

Maurice Lacroix was founded in Saignelégier in 1975 and is known for making in-house movements accessible at relatively approachable price points, notably the Masterpiece Skeleton and the contemporary Aikon sport collection. The brand is independently owned and operates as an authentic Swiss manufacture.

Founded
1975
Headquarters
Saignelégier, Switzerland
Group
Other
Price Segment
Mid
Status
Active

Key Collections

  • Masterpiece — Maurice Lacroix Masterpiece is the brand's higher-complication family, including skeleton, retrograde, square-wheel, and expressive mechanical display watches. Key references: Masterpiece Skeleton Label Noir MP7228-DLB04-090-2, Masterpiece Triple Retrograde MP6538-SS001-310-1, Masterpiece Square Wheel MP6058-SS001-310-1.
  • Aikon (2016) — Maurice Lacroix AIKON is the brand's contemporary sport-luxury family, translating the Calypso-inspired six-arm bezel and integrated-bracelet look into quartz, automatic, skeleton and seasonal urban variants. Key references: AIKON Automatic, AIKON Quartz, AIKON Skeleton.
  • Pontos — Maurice Lacroix Pontos is a sporty-mechanical collection currently centered on Pontos S Solar and Pontos S Diver models across bracelet, strap, chronograph, and bronze executions. Key references: Pontos S Solar PT1008-DLB00-330-5, Pontos S Solar Chronograph PT1038-DLB00-330-6, Pontos S Diver PT6248-SS002-331-1.
  • Fiaba — Maurice Lacroix Fiaba is the brand's feminine dress and jewellery-watch collection, spanning round and square cases, diamonds, moon-phase executions, and colorful dials. Key references: Fiaba Round 33mm FA1306-SS001-410-4, Fiaba Moonphase FA1306-SD502-110-1, Fiaba Square FA1205-SS002-410-1.

Timeline

  • 1975 — Maurice Lacroix is founded in Saignelégier, Switzerland — in the heart of the Jura Bernois watchmaking region — with an ambition to produce quality Swiss watches at accessible luxury prices.
  • 2006 — Maurice Lacroix introduces the Masterpiece Gravity, an in-house complication watch featuring a cage-mounted gravity escapement, demonstrating genuine manufacture ambition.
  • 2009 — The brand develops its first fully in-house calibre, ML106, establishing Maurice Lacroix as a credible manufacture rather than purely an assembler.
  • 2016 — The Aikon collection launches, giving Maurice Lacroix a contemporary sport-luxury identity to complement its classical Masterpiece and Pontos lines.
  • 2022 — Maurice Lacroix releases the Aikon Automatic Skeleton, reinforcing the Aikon's position as the brand's most commercially successful and critically praised collection.
  • 2025 — Celebrates 50th anniversary with three limited-edition watches. Launches the Aikonic collection with carbon-fibre dials as an evolution of the Aikon. Releases the Aikon Manufacture Skeleton in collaboration with Label Noir.
  • 2026 — Reveals the Masterpiece Skeleton 2026 and an updated Pontos Day Date at Watches & Wonders 2026.

Frequently Asked Questions about Maurice Lacroix

Does Maurice Lacroix make its own movements?
Yes. Maurice Lacroix has developed in-house calibres since 2009, including the ML106, and has produced complex manufacture movements for the Masterpiece collection, establishing genuine credentials as a Swiss manufacture.
What is the difference between the Aikon and Masterpiece collections?
The Aikon is Maurice Lacroix's contemporary sport-luxury line — modern in design, broadly accessible, and widely distributed. The Masterpiece is the brand's haute horlogerie tier, featuring complex in-house complications aimed at serious watch enthusiasts.

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