Maurice Lacroix
Saignelégier, Switzerland · Est. 1975
Founded by Peter Brunner
Maurice Lacroix was founded in Saignelégier in 1975 and is known for making in-house movements accessible at relatively approachable price points, notably the Masterpiece Skeleton and the contemporary Aikon sport collection. The brand is independently owned and operates as an authentic Swiss manufacture.
- Founded
- 1975
- Headquarters
- Saignelégier, Switzerland
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- Masterpiece — Maurice Lacroix's haute horlogerie collection featuring in-house complications including the iconic Gravity, Seconde Mystérieuse and Triple Retrograde — demonstrating serious manufacture credibility.
- Aikon — The brand's contemporary sport-luxury collection: a modern, integrated-bracelet design with Swiss automatic or quartz movements, available in a wide range of sizes and finishes including skeleton variants.
- Pontos — A sophisticated collection of dress and sport watches featuring the brand's distinctive cushion-case design, balancing classical elegance with Swiss mechanical expertise.
- Fiaba — Maurice Lacroix's feminine collection, blending diamond-set cases with elegant proportions for a jewellery-watch aesthetic with Swiss mechanical credibility.
Timeline
- 1975 — Maurice Lacroix is founded in Saignelégier, Switzerland — in the heart of the Jura Bernois watchmaking region — with an ambition to produce quality Swiss watches at accessible luxury prices.
- 2006 — Maurice Lacroix introduces the Masterpiece Gravity, an in-house complication watch featuring a cage-mounted gravity escapement, demonstrating genuine manufacture ambition.
- 2009 — The brand develops its first fully in-house calibre, ML106, establishing Maurice Lacroix as a credible manufacture rather than purely an assembler.
- 2016 — The Aikon collection launches, giving Maurice Lacroix a contemporary sport-luxury identity to complement its classical Masterpiece and Pontos lines.
- 2022 — Maurice Lacroix releases the Aikon Automatic Skeleton, reinforcing the Aikon's position as the brand's most commercially successful and critically praised collection.
- 2025 — Celebrates 50th anniversary with three limited-edition watches. Launches the Aikonic collection with carbon-fibre dials as an evolution of the Aikon. Releases the Aikon Manufacture Skeleton in collaboration with Label Noir.
- 2026 — Reveals the Masterpiece Skeleton 2026 and an updated Pontos Day Date at Watches & Wonders 2026.
Frequently Asked Questions about Maurice Lacroix
- Does Maurice Lacroix make its own movements?
- Yes. Maurice Lacroix has developed in-house calibres since 2009, including the ML106, and has produced complex manufacture movements for the Masterpiece collection, establishing genuine credentials as a Swiss manufacture.
- What is the difference between the Aikon and Masterpiece collections?
- The Aikon is Maurice Lacroix's contemporary sport-luxury line — modern in design, broadly accessible, and widely distributed. The Masterpiece is the brand's haute horlogerie tier, featuring complex in-house complications aimed at serious watch enthusiasts.