Naoya Hida & Co.
Tokyo, Japan · Est. 2019
Founded by Naoya Hida
Naoya Hida & Co. is a Japanese independent watch brand founded by Naoya Hida, a former IWC Japan sales director, in Tokyo. The brand produces small batches of elegant dress watches with distinctive Japanese-influenced dials and Swiss movements, combining Eastern restraint with traditional horology.
- Founded
- 2019
- Headquarters
- Tokyo, Japan
- Group
- Independent
- Price Segment
- Luxury
- Status
- Active
Key Collections
- NH Type 1 — The brand's flagship dress watch with a distinctive curved case and Japanese-influenced dial textures, powered by a hand-wound Swiss movement.
- NH Type 2 — Sportier interpretation with a slightly larger case and improved water resistance, maintaining the brand's signature refined aesthetic.
- NH Type 3 — The brand's most complex offering, featuring additional complications while preserving the minimalist Japanese design philosophy.
Timeline
- 2019 — Naoya Hida, former sales director of IWC Japan, founds Naoya Hida & Co. in Tokyo, producing small-batch dress watches.
- 2020 — The NH Type 1B launches with a distinctive textured dial, attracting immediate international collector attention.
- 2022 — Production remains deliberately limited to around 50 pieces per year, with demand far exceeding supply across all markets.
- 2025 — Releases the NH Type 1B and Type 3B with refined hand-finishing from his Tokyo workshop. Gains increasing recognition in Western markets, with pieces selling at significant premiums on the secondary market.
Frequently Asked Questions about Naoya Hida & Co.
- Who is Naoya Hida?
- Naoya Hida is a Japanese watchmaker and entrepreneur who previously served as sales director for IWC in Japan. He founded his eponymous brand to create watches blending Japanese design restraint with traditional Swiss movement craftsmanship.
- How many watches does Naoya Hida make per year?
- Approximately 50 pieces per year. Each watch is hand-finished in Tokyo with small-batch production being a deliberate choice to maintain quality and exclusivity.