Watchatlas

Naoya Hida & Co.

Tokyo, Japan · Est. 2019

Founded by Naoya Hida

Naoya Hida & Co. is a Tokyo independent watch brand founded by Naoya Hida, known for small-production modern-vintage watches made with contemporary precision and traditional handwork. Its Type series includes hand-wound dress watches, moonphase models, a perpetual calendar, and a chronograph, often with hand-engraved numerals, silver or porcelain dials, and annual purchase applications.

Founded
2019
Headquarters
Tokyo, Japan
Group
Independent
Price Segment
Luxury
Status
Active

Why this brand matters

Naoya Hida & Co. is one of the clearest modern expressions of Japanese independent classicism: restrained case sizes, hand-engraved dial furniture, limited production, and vintage cues executed with present-day tolerances.

Known for

  • Modern-vintage Type series watches
  • Hand-engraved numerals and logos
  • Small annual production and application windows
  • Moonphase, perpetual calendar and chronograph models

Key Collections

  • NH Type 1 — The original small seconds design, refined over several generations with compact proportions and engraved dial details.
  • NH Type 2 — A center-seconds expression of Naoya Hida’s modern-vintage language, including porcelain-dial variants.
  • NH Type 3 — The moonphase family, using engraved Roman numerals and carefully proportioned classic layouts.
  • NH Type 6 — A perpetual calendar line introduced as the brand moved into more complicated high-end watchmaking.
  • NH Type 7 — A chronograph line using vintage Valjoux architecture with modern case and dial execution.

Timeline

  • 2019 — Naoya Hida, former sales director of IWC Japan, founds Naoya Hida & Co. in Tokyo, producing small-batch dress watches.
  • 2020 — The NH Type 1B launches with a distinctive textured dial, attracting immediate international collector attention.
  • 2022 — Production remains deliberately limited to around 50 pieces per year, with demand far exceeding supply across all markets.
  • 2025 — Releases the NH Type 1B and Type 3B with refined hand-finishing from his Tokyo workshop. Gains increasing recognition in Western markets, with pieces selling at significant premiums on the secondary market.

Frequently Asked Questions about Naoya Hida & Co.

Who is Naoya Hida?
Naoya Hida is a Japanese watchmaker and entrepreneur who previously served as sales director for IWC in Japan. He founded his eponymous brand to create watches blending Japanese design restraint with traditional Swiss movement craftsmanship.
How many watches does Naoya Hida make per year?
Approximately 50 pieces per year. Each watch is hand-finished in Tokyo with small-batch production being a deliberate choice to maintain quality and exclusivity.

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