Optima
La Chaux-de-Fonds, Switzerland · Est. 1923
Founded by F. Peter
Since 1923, OPTIMA embodies Swiss watchmaking excellence — each timepiece blending traditional craftsmanship with modern design sensibility. An independent Swiss brand with a century of history, Optima creates reliable, classically styled dress and sport watches that prioritise legibility, precision and enduring Swiss quality.
- Founded
- 1923
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Classic — Traditional Swiss dress watches emphasising legibility, precision and timeless design with reliable quartz and mechanical movements.
Timeline
- 1923 — Optima is founded in Biel/Bienne, Switzerland, producing reliable and classically styled timepieces.
- 2000 — Continues as an independent Swiss brand, maintaining its century-old tradition of accessible Swiss watchmaking.
Frequently Asked Questions about Optima
- Is Optima a Swiss brand?
- Yes. Founded in 1923 in Biel/Bienne, Optima has over a century of Swiss watchmaking heritage, focusing on classical designs and reliable movements.