Peacock
Dandong, China · Est. 1957
Founded by Liaoning Watch Factory collective
Peacock is the brand name of the Liaoning Watch Factory, one of China's original state watchmaking enterprises, celebrated for its mastery of enamel dial artistry and classical Chinese decorative techniques. The manufacture combines traditional cloisonne and painted enamel work with mechanical complications, producing timepieces that serve as wearable expressions of Chinese artistic heritage.
- Founded
- 1957
- Headquarters
- Dandong, China
- Group
- Other
- Price Segment
- Mid
- Status
- Active
Key Collections
- Enamel Art — Hand-painted and cloisonne enamel dial watches depicting traditional Chinese motifs — landscapes, birds, calligraphy — each dial requiring dozens of hours of artisan work and multiple kiln firings.
- Tourbillon — Mechanical tourbillon watches paired with Peacock's signature enamel dials, combining horological complexity with decorative artistry at a fraction of Swiss prices.
Timeline
- 1957 — The Liaoning Watch Factory is established in Dandong as one of China's earliest state watchmaking facilities.
- 1990 — Begins developing its signature enamel dial capabilities, investing in traditional Chinese decorative arts applied to watch dials.
- 2010 — Gains international collector attention for its cloisonne and painted enamel work, with quality rivalling significantly more expensive Swiss enamel houses.
- 2020 — Continues to produce limited-edition enamel and tourbillon pieces, serving as a custodian of traditional Chinese decorative arts in a horological context.
Frequently Asked Questions about Peacock
- What makes Peacock special?
- Peacock is one of the very few watchmakers in the world — and the foremost in China — specialising in hand-painted and cloisonne enamel dials, a rare and time-intensive art form that few Swiss brands still practise.
- How does Peacock enamel compare to Swiss enamel?
- Collectors widely regard Peacock's enamel work as comparable in quality to Swiss houses like Donze Cadrans, while costing a fraction of the price — making the brand a favourite among enamel enthusiasts.