Roger Dubuis
Plan-les-Ouates, Switzerland · Est. 1995
Founded by Roger Dubuis, Carlos Dias
Roger Dubuis was founded in Geneva in 1995 and quickly established itself through complex skeleton movements and the distinctive Poinçon de Genève hallmark applied to all its calibres. Now part of the Richemont Group, the brand produces highly theatrical watches targeting a young, flamboyant luxury consumer.
- Founded
- 1995
- Headquarters
- Plan-les-Ouates, Switzerland
- Group
- Richemont
- Price Segment
- Ultra
- Status
- Active
Key Collections
- Excalibur — Flagship collection featuring bold skeleton dials, flying tourbillons, and the signature star-shaped case architecture inspired by the Knights of the Round Table.
- Velvet — Feminine haute horlogerie line combining gem-setting with complex mechanical movements in elegant, fashion-forward cases.
- Excalibur Spider — Extreme skeletonised versions of the Excalibur with carbon and titanium cases, designed for maximum visual drama and lightness.
Timeline
- 1995 — Roger Dubuis and Carlos Dias co-found the brand in Geneva, dedicated to haute horlogerie with the Poinçon de Genève hallmark.
- 2005 — Launch of the Excalibur collection, which becomes the brand's defining line.
- 2008 — Richemont Group acquires a majority stake, integrating Roger Dubuis into its luxury portfolio.
- 2012 — Richemont takes full ownership; the brand moves into a new manufacture in Meyrin, Geneva.
- 2019 — Partners with Lamborghini for co-branded Excalibur timepieces combining automotive and horological engineering.
- 2025 — Celebrates 30th anniversary at Watches & Wonders with a perpetual calendar, minute repeater and flying tourbillon masterpiece limited to 8 pieces. Launches the Hommage La Placide bi-retrograde perpetual calendar (28 pieces), honouring founder Roger Dubuis's childhood nickname.
Frequently Asked Questions about Roger Dubuis
- What is the Poinçon de Genève?
- The Geneva Seal (Poinçon de Genève) is one of the highest certifications in Swiss watchmaking, guaranteeing craftsmanship, finishing, and accuracy. Roger Dubuis applies it to every movement it produces.
- Who owns Roger Dubuis?
- Roger Dubuis has been fully owned by the Richemont Group since 2012, alongside brands like Cartier, IWC, and Jaeger-LeCoultre.