SERICA
Paris, France · Est. 2019
Founded by Benjamin Schmitt
SERICA is a Paris-based French independent watch brand founded in 2019 by Benjamin Schmitt. Its 4512 field watch, 5303 diving chronometer and 8315 GMT apply a restrained, mid-century French design language to modern Swiss mechanical watchmaking.
- Founded
- 2019
- Headquarters
- Paris, France
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Why this brand matters
SERICA has built a distinct French independent identity by treating field, dive and travel watches as cohesive modern instruments rather than heritage replicas.
Key Collections
- 5303 (2021) — The SERICA 5303 is a 300 m diving chronometer distinguished by a double-scale bezel that separates hours and minutes. Since 2023 it has used SERICA's COSC-certified M100 calibre and an antimagnetic soft-iron inner case. Key references: 5303-1 Enamel Black, 5303-2 Porcelain White, 5303-3 Crystal Blue.
- 4512 (2020) — The SERICA 4512 is the successor to the brand's 2019 W.W.W field watch. Introduced in 2020, it brought reworked case finishing and 20 bar water resistance to SERICA's military-influenced field-watch idea. Key references: W.W.W (2019), 4512 (2020), 4512 California TXD.
- 8315 (2022) — The SERICA 8315 is the brand's GMT travel chronometer, introduced in 2022. Its current Enamel Black and Desert Red executions apply SERICA's compact, tool-watch approach to a dual-time display. Key references: 8315-1 Enamel Black, 8315-2 Desert Red.
Timeline
- 2019 — Benjamin Schmitt founds SERICA in Paris.
- 2020 — SERICA introduces the 4512 field watch as the successor to its 2019 W.W.W.
- 2021 — SERICA introduces the 5303 diving chronometer.
- 2022 — SERICA introduces the 8315 GMT travel chronometer.
Frequently Asked Questions about SERICA
- What roles do the SERICA 4512, 5303 and 8315 serve?
- The 4512 is a field watch, the 5303 a diving chronometer, and the 8315 a GMT travel chronometer.
- Which SERICA models are described as chronometers?
- SERICA describes the 5303 as a diving chronometer and the 8315 as a GMT travel chronometer.
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