Sheffield / Allsport
Sheffield Allsport
Collection profile
Sheffield's sporting line featured robust cases and legible dials designed for active American consumers seeking reliable Swiss movements at accessible prices.
More from Sheffield
- Automatic — Self-winding timepieces that brought the convenience of automatic movements to the American middle market through department store distribution.
- Date King — A popular calendar watch line that combined date complications with clean, contemporary styling suited to everyday American wear.
- Fashion Collection — Sheffield's bread-and-butter range offered trend-conscious designs in various case shapes, marketed primarily through major American retailers.