Steinhart
Stadtbergen, Germany · Est. 2001
Founded by Günter Steinhart
Steinhart is a German watch brand founded in 2004 by Günter Steinhart, known for producing affordable Swiss-made timepieces that reference iconic dive watch designs. The Ocean series takes clear inspiration from professional dive watches while offering Swiss ETA movements at competitive prices.
- Founded
- 2001
- Headquarters
- Stadtbergen, Germany
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Ocean One — Dive-inspired collection with designs paying homage to classic dive watch aesthetics, powered by Swiss automatic movements at accessible prices.
- Nav B-Uhr — Pilot watches inspired by WWII B-Uhr (Beobachtungsuhr) navigation watches, with large legible dials and onion crowns.
- Marine — Marine chronometer-inspired dress watches with clean, nautical-themed dials and Swiss movements.
Timeline
- 2001 — Günter Steinhart founds Steinhart Watches in Augsburg, Germany, with the goal of offering Swiss-movement watches at accessible prices.
- 2005 — The Ocean One dive watch debuts, quickly becoming the brand's bestseller and establishing Steinhart in the enthusiast community.
- 2010 — Expands the range with pilot (Nav B-Uhr) and dress (Marine) collections, all maintaining the Swiss-movement value proposition.
- 2018 — Continues direct-to-consumer growth, with a loyal following among watch enthusiasts who value Swiss quality at German prices.
Frequently Asked Questions about Steinhart
- Are Steinhart watches Swiss made?
- Steinhart uses Swiss-made movements (primarily ETA and Sellita) but the watches are designed in Germany. They don't carry the 'Swiss Made' label as assembly occurs outside Switzerland.
- Why is Steinhart popular among enthusiasts?
- Steinhart offers Swiss automatic movements, sapphire crystals, and solid build quality at prices well below comparable Swiss-branded watches, making them excellent value propositions.