Swatch / Irony

Swatch Irony

Collection profile

Metal-cased collection bringing the Swatch philosophy to stainless steel, aluminium, and titanium cases.

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More from Swatch

• Originals — The core Swatch collection of colourful, affordable plastic-cased quartz watches that defined the brand since 1983.
• Skin — Ultra-thin collection designed to be the slimmest Swiss watches possible, maintaining the Swatch design language in a refined format.
• Bioceramic MoonSwatch — Collaboration with Omega recreating the Speedmaster Moonwatch in Swatch's bioceramic material, launched in 2022 to unprecedented global demand.
• Sistem51 — The world's first fully automated mechanical movement assembled by robots with exactly 51 components, making mechanical watches accessible at Swatch prices.

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