TAG Heuer / Formula 1
TAG Heuer Formula 1
Collection profile · 1986
Entry-level collection inspired by F1 racing, offering accessible Swiss-made sport watches with bold, colourful designs.
Collection shots


Pronunciation & name
FOR-myoo-luh one
Why it matters
Formula 1 is TAG Heuer’s accessible motorsport gateway, joining quartz chronographs, colourful 1980s nostalgia, Kith collaboration hype, Senna editions, and modern Solargraph references into one high-search collection.
Key references
Collection timeline
- 1986 — TAG Heuer launches Formula 1 as a colourful motorsport-linked collection.
- 2024 — The TAG Heuer x Kith collaboration revisits the original Formula 1 look.
- 2025 — Formula 1 Solargraph expands the modern entry sport-watch branch.
News
- TAG Heuer x Kith collaboration 2024 — TAG Heuer documented the Kith collaboration that revived early Formula 1 codes. ↗
- Formula 1 Solargraph tribute 2025 — TAG Heuer framed Solargraph as a tribute to bold Formula 1 origins. ↗
- Formula 1 Solargraph introduced 2025 — Hodinkee covered the Solargraph launch for the collection. ↗
- Formula 1 x Senna chronograph 2025 — Monochrome covered a modern Senna-themed Formula 1 chronograph. ↗
Fun facts
Entry TAG icon
Formula 1 has long been TAG Heuer’s most approachable sport-watch line.
Kith nostalgia
The Kith collaboration leaned directly into first-generation Formula 1 colour and case nostalgia.
FAQ
When was the Formula 1 introduced?
Watchatlas uses 1986 as the source-backed first major introduction year for the Formula 1 collection page.
What are the key Formula 1 references to know?
Start with Quartz Chronograph, Kith, Senna editions; these are the reference chips used to anchor the collection page.
Why does the Formula 1 matter?
Formula 1 is TAG Heuer’s accessible motorsport gateway, joining quartz chronographs, colourful 1980s nostalgia, Kith collaboration hype, Senna editions, and modern Solargraph references into one high-search collection.
More from TAG Heuer
- Carrera — Introduced in 1963 and named after the Carrera Panamericana, the TAG Heuer Carrera is the brand’s defining motorsport watch: a chronograph-first family built around legibility, clean geometry, and racing-linked performance, now spanning classic time-only models, chronographs, Skipper sailing variants, Twin-Time, tourbillons, and split-seconds complications.
- Monaco — The TAG Heuer Monaco is the brand’s defiantly square racing chronograph, launched in 1969 and remembered for combining avant-garde case design, early automatic-chronograph history, and enduring pop-cultural fame through Steve McQueen’s Le Mans wristwatch.
- Aquaracer
— TAG Heuer Aquaracer is the brand's dive collection: legible, durable and broad enough to stretch from steel bracelet daily wearers to COSC-certified professional-leaning references. - Connected — TAG Heuer’s Connected line is the brand’s long-running luxury smartwatch family, combining Swiss watch design cues, premium case materials, sports tracking, and evolving Google- and TAG Heuer-powered digital experiences in a format meant to bridge traditional watchmaking and wearable tech.