Watchatlas

Union Glashütte

Glashütte, Germany · Est. 1893

Founded by Johannes Dürrstein

Union Glashütte is a German watch brand originally founded in 1893 in the watchmaking town of Glashütte, Saxony. Acquired by the Swatch Group in 1995, it produces elegant mechanical timepieces in the classic German tradition, with movement parts bearing the coveted Glashütte hallmark.

Founded
1893
Headquarters
Glashütte, Germany
Group
Swatch Group
Price Segment
Entry
Status
Active

Key Collections

  • Noramis — Noramis is Union Glashütte’s classic-minded collection, blending 1960s and 1970s elegance with modern automatic movements, curved crystals, domed dials, and a more timeless, refined design language. Key references: officialUrl.
  • Belisar — Belisar is Union Glashütte’s sporty, versatile collection, spanning chronographs and date models with a strong character and distinctive screw-down flanks, positioned for wearers who want mechanical watchmaking with a more dynamic everyday personality. Key references: officialUrl.
  • Seris — Seris is Union Glashütte’s elegant, feminine collection, centered on refined dial layouts, automatic movements, and a dressier profile that aims for understated daily wear with clear Glashütte watchmaking cues. Key references: officialUrl.

Timeline

  • 1893 — Union Glashütte is founded in Glashütte, Saxony, as part of the flourishing German watchmaking industry of the late 19th century.
  • 1930 — The brand produces pocket watches and wristwatches for both civilian and export markets during the interwar period.
  • 1972 — Following East German nationalisation, Union Glashütte becomes part of the combined VEB Glashütter Uhrenbetriebe state enterprise.
  • 1993 — After German reunification, Union Glashütte re-establishes itself as an independent brand in the reviving Glashütte watchmaking scene.
  • 2000 — The Swatch Group acquires Union Glashütte, securing its position and enabling investment in its product range and manufacture facilities.

Frequently Asked Questions about Union Glashütte

Is Union Glashütte a genuine Glashütte watchmaker?
Yes, Union Glashütte has been based in Glashütte, Saxony since its founding in 1893, and its watches are assembled in that town using movements that comply with the Glashütte origin requirements. The brand forms part of the Swatch Group's portfolio of Glashütte-based watchmakers, alongside the more prominent Glashütte Original.
Who owns Union Glashütte?
Union Glashütte is owned by the Swatch Group, the world's largest watch manufacturer, which acquired the brand in 2000. Despite being part of this large corporate structure, the brand continues to position itself as an authentic Glashütte watchmaker with roots going back to 1893.

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