Buler
Lengnau, Switzerland · 创立于 1950 年
Buler 是一家以 1960 至 70 年代五彩斑斓的时尚前卫设计著称的瑞士腕表品牌，其活泼的美学和经济实惠的价位令其在整个欧洲的年轻消费者中颇受欢迎。
- 创立年份
- 1950
- 总部
- Lengnau, Switzerland
- 所属集团
- Independent
- 价位区间
- 入门
- 状态
- 已停业
停业时间: 1985
Buler 是一家生产五彩斑斓时尚前卫腕表的瑞士品牌，在 1960 至 70 年代颇为流行，在石英危机中消失，廉价数字替代品彻底摧毁了其所在的细分市场。
手腕上的波普艺术——Buler 制造了本该有趣而不严肃的瑞士腕表。
核心系列
- Super Compressor — Buler 最具代表性的时尚系列，以大胆的色彩运用和波普艺术设计语言著称，完美呈现了品牌在 1960 至 70 年代年轻消费腕表市场中独特而充满活力的设计个性。
- Buler Navy — A nautically-themed collection featuring bold blue dials and luminous hands, aimed at the casual sport watch market of the 1970s.
- Diver — Affordable dive-style watches with rotating bezels and water resistance, offering Swiss-made quality at accessible price points.
- Astromatic — Automatic movement watches marketed to younger buyers seeking mechanical reliability with contemporary styling.
品牌历程
- 1950 — Buler 在瑞士创立，以五彩斑斓的时尚腕表为主要产品，以活泼的设计美学吸引 1960 至 70 年代的年轻消费者。
- 1960 — 品牌在欧洲年轻消费者市场建立了一定的市场地位，以独特的波普艺术设计语言区别于同类产品。
- 1968 — 石英危机冲击，廉价数字替代品彻底摧毁了 Buler 所在的细分市场，品牌消失。
- 1975 — Peak production years as Buler competes in the affordable fashion watch segment throughout Western Europe.
- 1985 — Buler ceases operations, unable to compete with the flood of inexpensive quartz and digital watches from Asia.
关于 Buler 的常见问题
- vintage Buler 腕表是否有收藏价值？
- vintage Buler 腕表在 1960 至 70 年代复古时尚腕表收藏市场以其独特的波普艺术设计语言，在欣赏那个时代设计美学的收藏群体中受到一定关注。
- Are Buler watches still valuable?
- Vintage Buler watches hold modest collector value, with Super Compressor dive models and colourful 1970s pieces commanding the highest prices, typically ranging from £50 to £300 depending on condition and rarity.
- Can I still buy a Buler watch today?
- Buler watches are only available on the secondary market through vintage dealers, auction houses, and online platforms specialising in mid-century Swiss timepieces.
- What made Buler watches distinctive?
- Buler distinguished itself through playful, colourful designs that embraced 1960s and 1970s fashion trends, offering Swiss-made quality at price points accessible to younger buyers.
- Where were Buler watches manufactured?
- Buler watches were manufactured in Lengnau, located in the Bernese Jura region of Switzerland, an area with a long tradition of watchmaking.