Sheffield
New York, United States · 创立于 1929 年
Sheffield 是一家美国腕表品牌，进口瑞士机芯并将其装入时尚表壳面向美国市场销售。在 1960 至 70 年代通过百货公司颇受欢迎，代表了瑞士驱动腕表在美国的庞大中端市场。
- 创立年份
- 1929
- 总部
- New York, United States
- 所属集团
- Independent
- 价位区间
- 入门
- 状态
- 已停业
停业时间: 1978
Sheffield 是一家将瑞士机芯装入时尚表壳的美国品牌，在供应链受到石英危机和亚洲竞争的双重冲击后，无法继续生存。
美国风格，瑞士灵魂——Sheffield 将瑞士机芯穿上纽约时装，直到音乐停止。
核心系列
- Allsport — Sheffield 最具代表性的经典腕表系列，以简洁实用的设计和可靠的瑞士机芯性能，为美国大众消费者提供了经济实惠的日常计时选择。
- Automatic — Self-winding timepieces that brought the convenience of automatic movements to the American middle market through department store distribution.
- Date King — A popular calendar watch line that combined date complications with clean, contemporary styling suited to everyday American wear.
- Fashion Collection — Sheffield's bread-and-butter range offered trend-conscious designs in various case shapes, marketed primarily through major American retailers.
品牌历程
- 1929 — Sheffield 在美国建立腕表进口与销售业务，以将瑞士机芯装入时尚表壳的策略服务美国中端腕表消费市场。
- 1950 — 品牌在 1960 至 70 年代通过百货公司渠道建立了稳定的市场地位，是美国瑞士驱动时尚腕表市场的重要参与者。
- 1965 — 石英危机叠加亚洲竞争的双重冲击，Sheffield 的供应链和商业模式无法维持，品牌停止运营。
- 1970 — The quartz revolution began disrupting Sheffield's traditional Swiss movement supply arrangements.
- 1978 — Sheffield ceased operations, unable to compete with quartz technology and lower-cost Asian manufacturers.
关于 Sheffield 的常见问题
- vintage Sheffield 腕表是否有收藏价值？
- vintage Sheffield 腕表在美国 vintage 腕表收藏市场以亲民的价格，为入门级 vintage 腕表收藏群体提供了一定的收藏选择。
- Are Sheffield watches still valuable?
- Sheffield watches hold modest collector value, primarily as examples of mid-century American retail watch culture. Most pieces sell for under $100, though unusual models or those in exceptional condition may command slightly higher prices among collectors of vintage American-market timepieces.
- Can I still buy a Sheffield watch today?
- Sheffield watches are only available on the vintage market through auction sites, estate sales, and specialist dealers. The brand has not been revived, so no new production exists.
- Where were Sheffield watches actually made?
- Sheffield operated as an assembler rather than a manufacturer. Swiss movements were imported to New York, where they were cased in American-designed housings before distribution to retailers across the United States.
- Why were Sheffield watches sold in department stores?
- Sheffield's business model focused on the American middle market, and department stores provided ideal distribution for fashion-forward yet affordable timepieces. This retail strategy was common among American watch importers targeting everyday consumers.