Aera
London, United Kingdom · Est. 2020
Founded by Jas Minhas, Olof Larsson
Aera is a British independent watch brand known for producing affordable mechanical watches using Swiss and Japanese movements. The brand targets enthusiasts seeking reliable mechanical timekeeping at entry-level prices without sacrificing fundamental build quality.
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Field — Military-inspired field watches with legible dials, robust cases, and reliable automatic movements.
- Diver — Accessible dive watches with 200m water resistance, unidirectional bezels, and luminous indices.
Timeline
- 2020 — Aera founded in the UK with a mission to produce affordable mechanical watches using Swiss and Japanese movements.
- 2021 — First collection launches via direct-to-consumer sales, emphasising value-for-money automatic watches.
Frequently Asked Questions about Aera
- What is Aera's philosophy?
- Aera aims to make mechanical watchmaking accessible, offering automatic watches at entry-level prices without compromising on build quality.
- Where are Aera watches made?
- Designed in Britain, assembled in Asia with Japanese Miyota and Swiss movements. The brand prioritises transparency about its supply chain.