Farer
Bracknell, United Kingdom · Est. 2015
Founded by Paul Sweetenham, Jono Holt, Stuart Finlayson, Ben Lewin
Farer is a British watch brand founded in 2015 by Tom Fowlkes in London, known for colourful, travel-inspired GMT and field watches combining vintage Americana aesthetics with Swiss-made quality. The brand's vibrant dial colours and two-tone cases have earned it a devoted following among enthusiasts.
- Founded
- 2015
- Headquarters
- Bracknell, United Kingdom
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Lander — Versatile field watch collection with GMT complications, available in multiple sizes and striking colour combinations.
- Aqua Compressor — Dive watch collection inspired by 1960s compressor-case designs with internal rotating bezel and 200m water resistance.
- World Timer — Travel watch with 24-city world time bezel, vivid dial colourways, and Swiss automatic movement.
- Chrono — Bi-compax chronograph collection with racing-inspired tachymeter bezel and bold colour palettes.
Timeline
- 2015 — Jason Fried founds Farer in London, aiming to create colourful, design-led watches inspired by mid-century British travel and exploration.
- 2016 — Launches debut collection with distinctive multi-colour fumé dials, quickly gaining recognition in the microbrand world.
- 2020 — Opens a showroom in London and expands the collection with GMTs, world timers, and chronographs.
Frequently Asked Questions about Farer
- Where does the name 'Farer' come from?
- Farer evokes the spirit of travel and exploration, derived from the Old English 'farer' meaning traveller or voyager, fitting the brand's adventurous design ethos.
- Where are Farer watches made?
- Farer watches are designed in London and assembled in Switzerland using Swiss automatic movements. The brand is known for its vivid, hand-finished fumé dials.