Farer
Bracknell, United Kingdom · Est. 2015
Founded by Paul Sweetenham, Jono Holt, Stuart Finlayson, Ben Lewin
Farer is a British watch brand founded in 2015 by Tom Fowlkes in London, known for colourful, travel-inspired GMT and field watches combining vintage Americana aesthetics with Swiss-made quality. The brand's vibrant dial colours and two-tone cases have earned it a devoted following among enthusiasts.
- Founded
- 2015
- Headquarters
- Bracknell, United Kingdom
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Lander — Farer’s Lander collection is a versatile GMT field-watch line built around compact proportions, travel-ready functionality, and the brand’s colorful outdoor-inspired design language. Key references: officialUrl.
- Aqua Compressor — Farer’s Aqua Compressor collection is a titanium dive-watch line inspired by 1960s super-compressor case architecture, using internal rotating bezel design and modern materials for everyday tool-watch wear. Key references: officialUrl.
- World Timer — Farer’s World Timer collection is a travel-watch line that presents 24 key cities at a glance and uses a Sellita-based movement customized for the collection’s globe-trotting function. Key references: officialUrl.
- Chrono — Farer’s chronograph offering is presented as a racing-inspired collection with bold colourways and bi-compax or motorsport-leaning layouts, reflecting the brand’s lively design language and emphasis on distinct visual identity. Key references: officialUrl.
Timeline
- 2015 — Jason Fried founds Farer in London, aiming to create colourful, design-led watches inspired by mid-century British travel and exploration.
- 2016 — Launches debut collection with distinctive multi-colour fumé dials, quickly gaining recognition in the microbrand world.
- 2020 — Opens a showroom in London and expands the collection with GMTs, world timers, and chronographs.
Frequently Asked Questions about Farer
- Where does the name 'Farer' come from?
- Farer evokes the spirit of travel and exploration, derived from the Old English 'farer' meaning traveller or voyager, fitting the brand's adventurous design ethos.
- Where are Farer watches made?
- Farer watches are designed in London and assembled in Switzerland using Swiss automatic movements. The brand is known for its vivid, hand-finished fumé dials.
Other independent United Kingdom watch brands
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- AVI-8 — London, United Kingdom
- Aera — London, United Kingdom
- Anoma — Stockport, United Kingdom