Watchatlas

Amida

Meyrin, Switzerland · Est. 1940

Founded by Heinrich Brosi

Amida is a historic Swiss watch brand known in the 1970s for the innovative Digitrend model, one of the world's first digital-display mechanical watches using a jumping hour window mechanism. The brand has been revived to celebrate this unique heritage in contemporary form.

Founded
1940
Headquarters
Meyrin, Switzerland
Group
Independent
Price Segment
Entry
Status
Dormant

Key Collections

  • Digitrend (1976) — AMIDA’s signature driver-style watch family, originally introduced in the 1970s and relaunched as a modern take on the mechanical digital-display concept that made the model distinctive.
  • Diver — Amida’s diver-focused collection, extending the brand’s revived Swiss identity with robust case construction and utility-first sports-watch styling for water-oriented use.

Timeline

  • 1940 — Amida SA founded in Grenchen, Switzerland, by Heinrich Brosi.
  • 1956 — Introduces innovative automatic movements and begins exporting worldwide.
  • 1974 — Launches the Digitrend — one of the world's first mechanical digital-display watches, a technical tour de force.
  • 1980 — Quartz crisis forces production slowdown; the brand fades from the mainstream market.
  • 2022 — Digitrend reissued for collectors, reviving interest in one of horology's most inventive 1970s designs.

Frequently Asked Questions about Amida

What was the Amida Digitrend?
A mechanical watch with a fully digital-style display — jumping hour and minute discs instead of hands. Introduced in 1974, it was years ahead of its time.
Is Amida still active?
The original company wound down after the quartz crisis, but the Digitrend has been reissued and the brand's vintage pieces are prized by collectors.

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