Amida
Meyrin, Switzerland · Est. 1940
Founded by Heinrich Brosi
Amida is a historic Swiss watch brand known in the 1970s for the innovative Digitrend model, one of the world's first digital-display mechanical watches using a jumping hour window mechanism. The brand has been revived to celebrate this unique heritage in contemporary form.
- Founded
- 1940
- Headquarters
- Meyrin, Switzerland
- Group
- Independent
- Price Segment
- Entry
- Status
- Dormant
Key Collections
- Digitrend — The pioneering 1970s digital-display mechanical watch — one of the world's first wristwatches with jumping digital numerals without a traditional dial.
- Diver — Classic 1960s-70s dive watches with robust cases and reliable automatic movements.
Timeline
- 1940 — Amida SA founded in Grenchen, Switzerland, by Heinrich Brosi.
- 1956 — Introduces innovative automatic movements and begins exporting worldwide.
- 1974 — Launches the Digitrend — one of the world's first mechanical digital-display watches, a technical tour de force.
- 1980 — Quartz crisis forces production slowdown; the brand fades from the mainstream market.
- 2022 — Digitrend reissued for collectors, reviving interest in one of horology's most inventive 1970s designs.
Frequently Asked Questions about Amida
- What was the Amida Digitrend?
- A mechanical watch with a fully digital-style display — jumping hour and minute discs instead of hands. Introduced in 1974, it was years ahead of its time.
- Is Amida still active?
- The original company wound down after the quartz crisis, but the Digitrend has been reissued and the brand's vintage pieces are prized by collectors.