Louis Erard
Le Noirmont, Switzerland · Est. 1929
Founded by Louis Erard, André Perret
Louis Erard is an independent Swiss watch brand founded in La Chaux-de-Fonds in 1929 as a watchmaking school. Production moved to Le Noirmont in 1991. Known for classically styled watches at accessible mid-range price points, the brand has attracted attention through collaborations with prominent figures including Alain Silberstein and Vianney Halter.
- Founded
- 1929
- Headquarters
- Le Noirmont, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Noirmont — Louis Erard Noirmont gathers the brand's classic small-seconds and regulator watches, using restrained dials, Jura references, and accessible mechanical executions. Key references: 34248AA08.BVA141, 34248AA05.BVA134, 85237AA21.BVA31.
- Noirmont X — Louis Erard Noirmont X is the brand's collaboration lane, pairing its regulator and small-seconds templates with outside watchmakers, designers, and artists. Key references: 85248AA03.BSA02, 85237AA45.BVA173, 75357TT03.BTT83.
- Noirmont Métiers d'Art — Louis Erard Noirmont Métiers d'Art is the brand's craft-focused collection, gathering enamel, hand engraving, guilloché, marquetry, stone dials, and artist collaborations under its accessible fine-watchmaking strategy. Key references: Fil d'Or Louis Erard x Wire Art, Louis Erard Gravée Main, Émail Grand Feu II.
- 2340 — Louis Erard 2340 is the brand's integrated-bracelet family, named after the Le Noirmont postal code and positioned as a foundational modern line rather than a limited-edition release. Key references: 35123TA11.BMT12, 35123TA12.BMT12, 35123TA03.BMT12.
Timeline
- 1929 — Louis Erard is founded in La Chaux-de-Fonds as a watchmaking school by Louis Erard and André Perret, establishing an independent watchmaking identity rooted in the Swiss Jura's horological tradition.
- 1991 — The company is sold and production moves to Le Noirmont in the Swiss Jura, where it remains headquartered today.
- 2003 — Manuel Emch takes the helm as CEO, reorienting Louis Erard towards bold collaborations and artisanal watchmaking, prioritising innovation over conformity.
- 2021 — The Noirmont X collaboration series launches with Alain Silberstein, generating significant collector enthusiasm and international press coverage.
- 2023 — Louis Erard introduces the 2340 collection, marking a new technical and aesthetic chapter with an in-house movement and bold case design.
- 2025 — Dubbed the 'King of Collabs' by the Financial Times. Releases the Konstantin Chaykin Unfrogettable at Dubai Watch Week 2025. Launches the 2340 integrated-bracelet sports watch as a permanent collection.
Frequently Asked Questions about Louis Erard
- Is Louis Erard truly independent?
- Yes. Louis Erard has remained independent since its founding in 1929, which is central to its identity and enables the creative risk-taking that defines its collaboration programme.
- What makes Louis Erard's Noirmont X collaborations special?
- The Noirmont X series invites renowned watchmakers and artists — including Alain Silberstein and Vianney Halter — to reimagine Louis Erard pieces, producing truly unique limited editions that challenge conventional watchmaking aesthetics.
Other independent Switzerland watch brands
- Oris — Hölstein, Switzerland
- Doxa — Le Locle, Switzerland
- Alpina — Plan-les-Ouates, Switzerland
- Maurice Lacroix — Saignelégier, Switzerland