Watchatlas

B360

Dubai, United Arab Emirates · Est. 2010

Founded by Feras Hussni

Headquartered in the heart of Dubai, B360 has carved a singular niche in contemporary horology with hand-painted artistic dials, each marked 1-of-1. Since its 2010 debut, the brand has collaborated with miniature artists worldwide to produce over 20,000 unique pieces celebrating Arabic heritage, national pride and equestrian culture.

Founded
2010
Headquarters
Dubai, United Arab Emirates
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • B Proud — B360 B Proud is the brand's color-forward identity collection, mixing national-pride editions, Arabic numerals, Swiss quartz movements, and hand-painted limited pieces in compact 40 mm cases. Key references: BU0966, BU1120, SR.3010.
  • The Leaders — B360 The Leaders gathers the brand's hand-painted portrait watches, using Swiss quartz movements and signed miniature-painted dials to celebrate political and cultural figures from the Gulf region. Key references: REF 24430, SR.5260, BU1116.
  • Arabian Horses — B360 Arabian Horses is the brand's equestrian-art family, built around hand-painted horse portraits, Arabic heritage storytelling, Swiss quartz movements, and compact stainless-steel cases. Key references: Hand-Painted Horse 17, Gold Championship Shanghai EA 2022, Hand-Painted Horse 19.

Timeline

  • 2010 — B360 launches from the labs of Oryx Jewellery in Dubai with its first UAE National Day commemorative watch.
  • 2014 — Collaboration with award-winning miniature artists begins, establishing the hand-painted 1-of-1 dial as the brand's signature.
  • 2018 — Flagship boutique opens at Dubai Mall and Atlantis The Palm; brand reaches 20 retail locations worldwide.
  • 2023 — B360 expands into European partnerships, reaching collectors beyond the Middle East.

Frequently Asked Questions about B360

Are B360 dials really hand-painted?
Yes. Every B360 watch features a miniature painting executed by hand on the dial, making each piece a unique 1-of-1 artwork. The brand has produced over 20,000 individual art pieces.
Where is B360 based?
B360 is headquartered in Dubai, UAE, with boutique presence at Wafi Mall and Atlantis The Palm, as well as retail partners across the Middle East and Europe.

Visit Website ↗Instagram ↗

Other independent United Arab Emirates watch brands

enfrdeiteshizhjaar