B360
Dubai, United Arab Emirates · Est. 2010
Founded by Feras Hussni
Headquartered in the heart of Dubai, B360 has carved a singular niche in contemporary horology with hand-painted artistic dials, each marked 1-of-1. Since its 2010 debut, the brand has collaborated with miniature artists worldwide to produce over 20,000 unique pieces celebrating Arabic heritage, national pride and equestrian culture.
- Founded
- 2010
- Headquarters
- Dubai, United Arab Emirates
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- B Proud — Patriotic editions featuring hand-painted national flags and emblems of Gulf states, celebrating cultural identity through wearable art.
- The Leaders — Limited-edition portraits of inspirational figures rendered in miniature painting on Swiss-made dials, each a unique museum-grade artwork.
- Arabian Horses — A tribute to the Gulf's equestrian heritage, depicting Arabian horses in intricate hand-painted detail on aventurine and enamel dials.
Timeline
- 2010 — B360 launches from the labs of Oryx Jewellery in Dubai with its first UAE National Day commemorative watch.
- 2014 — Collaboration with award-winning miniature artists begins, establishing the hand-painted 1-of-1 dial as the brand's signature.
- 2018 — Flagship boutique opens at Dubai Mall and Atlantis The Palm; brand reaches 20 retail locations worldwide.
- 2023 — B360 expands into European partnerships, reaching collectors beyond the Middle East.
Frequently Asked Questions about B360
- Are B360 dials really hand-painted?
- Yes. Every B360 watch features a miniature painting executed by hand on the dial, making each piece a unique 1-of-1 artwork. The brand has produced over 20,000 individual art pieces.
- Where is B360 based?
- B360 is headquartered in Dubai, UAE, with boutique presence at Wafi Mall and Atlantis The Palm, as well as retail partners across the Middle East and Europe.