Watchatlas

Chronora

Abu Dhabi, United Arab Emirates · Est. 2023

Founded by Awadh Al Mur

A young Emirati brand born in Abu Dhabi, Chronora is the passion project of founder Awadh Al Mur, who spent over three years refining a debut chronograph that fuses vintage charm with modern craftsmanship. Inspired by the natural beauty of the UAE, the brand's carefully proportioned 38.5 mm bi-compax chronographs have drawn attention at Dubai Watch Week.

Founded
2023
Headquarters
Abu Dhabi, United Arab Emirates
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • Chronograph — The inaugural collection of bi-compax chronographs in 38.5 mm stainless steel, available in gradient grey, gradient blue-grey and matte brown, with 24-hour and 60-minute counters.

Timeline

  • 2020 — Awadh Al Mur begins a three-year design process to create a chronograph that balances vintage proportions with modern materials.
  • 2023 — Chronora officially launches with three bi-compax chronograph references inspired by the natural beauty of the UAE.
  • 2025 — Chronora participates in Dubai Watch Week, gaining international recognition among independent watch enthusiasts.

Frequently Asked Questions about Chronora

What does Chronora mean?
Chronora derives from the Greek word 'chronos' (time), symbolising a deep connection to tradition while the brand's contemporary aesthetic embodies the future of watchmaking.
Where is Chronora based?
Chronora is headquartered in Abu Dhabi, United Arab Emirates. The brand was founded by Awadh Al Mur to capture the timeless Emirati spirit through modern Swiss-made chronographs.

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