Watchatlas

Beda'a

Doha, Qatar · Est. 2016

Founded by Hader Al-Suwaidi

Born from the vision of Qatari entrepreneur Hader Al-Suwaidi, Beda'a weaves Qatar's rich heritage with Swiss horological precision. Beginning with traditional daggers and swords before turning to watchmaking, the brand debuted at Geneva Watch Week 2024 and sold out its inaugural Eclipse collection of 200 pieces in under three hours.

Founded
2016
Headquarters
Doha, Qatar
Group
Independent
Price Segment
Luxury
Status
Active

Key Collections

  • Fortress — Beda'a Fortress is the brand's slim rectangular dress-watch family, described by Beda'a as a new-chapter design with essential styling, a modified Sellita SW1000 manual-wind movement, and Swiss-made execution. Key references: Fortress Blue, Fortress White, Fortress Silver.
  • Eclipse — Beda'a Eclipse is the brand's celestial display collection, using round Swiss-made cases, 3D or multi-layer dials, jumping-hour or sweeping display concepts, and automatic movements to create a more sculptural watch family. Key references: Eclipse, Eclipse II Aventurine, Eclipse II Malachite.
  • Attrayant — Beda'a Attrayant is the brand's cushion-cased automatic family, offered in 38 mm color variants with ETA 2824 movements, sapphire front and back, 10 ATM water resistance, and integrated sporty-dress styling. Key references: Attrayant Black 38 mm, Attrayant Green 38 mm, Attrayant White 38 mm.

Timeline

  • 2005 — Hader Al-Suwaidi envisions a luxury brand weaving Qatar's heritage with innovative craftsmanship, founding the AlBidaa group.
  • 2016 — Beda'a Watches formally established as a dedicated watchmaking division of the AlBidaa group.
  • 2024 — Debut at Geneva Watch Week with the Fortress and Eclipse collections; Eclipse sells out 200 pieces in three hours.
  • 2025 — Launch of the Eclipse II with jumping hour regulator display, expanding international distribution.

Frequently Asked Questions about Beda'a

What does Beda'a mean?
Beda'a (بديع) is an Arabic word meaning 'wonderful' or 'innovative', reflecting the brand's mission to marry Qatari heritage with pioneering craftsmanship.
Where are Beda'a watches made?
Beda'a watches are Swiss-made, designed in Doha with movements and assembly handled in Switzerland. The brand launched at Geneva Watch Week 2024.
Who designs for Beda'a?
Engineer-designer Sohaib Maghnam serves as CEO and Chief Designer, bringing his background in automotive engineering and independent watchmaking to the brand.

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