Watchatlas

Singer Reimagined

Le Locle, Switzerland · Est. 2017

Founded by Rob Dickinson, Marco Borraccino

Singer Reimagined is a Swiss watchmaker born from the collaboration between Rob Dickinson, founder of Singer Vehicle Design, and watch designer Marco Borraccino. The brand applies automotive design principles — particularly from Porsche restomods — to haute horlogerie. Its flagship Track1 chronograph features a revolutionary chronograph-first layout with elapsed time displayed centrally and time of day relegated to a subdial, powered by the Agenhor-developed Calibre 6361.

Founded
2017
Headquarters
Le Locle, Switzerland
Group
Independent
Price Segment
Luxury
Status
Active

Key Collections

  • Track1 (2017) — Track1 is Singer Reimagined’s founding and flagship chronograph family, launched in 2017 around the central-display Calibre 6361 to invert conventional chronograph hierarchy by placing elapsed seconds, minutes and hours at the center while time-of-day runs on peripheral discs. Key references: Track1 Launch Edition, Track1 Geneva Edition, Track1 Hong Kong Edition.
  • Flytrack (2019) — Singer Reimagined’s Flytrack collection rethinks short-interval timing around an on-demand flyback seconds display, pairing peripheral hours and central minutes with single-purpose one-minute scales such as coffee brewing, telemeter and pulsometer layouts. Key references: Flytrack Barista, Prime Edition Telemeter, Perpétuel Edition.
  • Divetrack (2024) — Divetrack is Singer Reimagined’s mechanical diving chronograph collection and the brand describes it as the world’s first true mechanical diving chronograph. Built around a central 24-hour chronograph display and peripheral time indication, it rethinks the dive watch as a specialist instrument for dive, surface-interval and post-dive flight timing. Key references: SR401, Divetrack Automatic 24H Central Chronograph, Divetrack Collection.
  • 1969 (2023) — Singer Reimagined 1969 translates the look and spirit of late-1960s chronographs into a compact 40 mm family built around the brand's unconventional display philosophy. Key references: 1969 Chronograph SR201, 1969 Chronograph Bronzo SR203, 1969 Timer Original SR301.
  • Heritage (2025) — Singer Reimagined’s Heritage collection is the brand’s “Restored” pillar made tangible: compact, vintage-proportioned manual-wind chronographs built around hand-restored Valjoux 236 movements, with contemporary finishing and a cleaner mid-century design language than the central-chronograph Track1 line. Key references: SR601 Piano Black, SR602 Empire Green, SR603 Gulf Edition.
  • Caballero (2025) — Singer Reimagined’s Caballero is the brand’s first three-hand collection, built around a restrained yet technical design language. It pairs a compact 39 mm case with the Calibre-4 Solotempo, a four-barrel manual movement engineered for a stable six-day power reserve and expressed through distinctive ruby apertures on the dial. Key references: SR701-1, SR702-3, SR702-5.
  • DLS (2024) — Singer Reimagined’s DLS collection is a bespoke branch of the Track1 chronograph created exclusively for owners of Singer DLS restorations, translating the Dynamics and Lightweighting Study program into forged-carbon, highly personalized wrist chronographs. Key references: Track1 DLS Edition, DLS Commissions, Oxford Commission.

Timeline

  • 2017 — Singer Reimagined founded; Track1 chronograph launched with Calibre 6361 by Agenhor
  • 2019 — Flytrack collection introduced with flyback chronograph
  • 2021 — Divetrack launched — world's first true mechanical diver's chronograph
  • 2023 — 1969 collection and Heritage collection introduced
  • 2024 — Caballero collection launched

Frequently Asked Questions about Singer Reimagined

What makes the Track1 chronograph unique?
The Track1 features a central chronograph display where elapsed time is the primary reading and the time of day is shown on a subdial — reversing the traditional chronograph layout. It is powered by the Calibre 6361, developed with Agenhor.
What is the connection between Singer Reimagined and Singer Vehicle Design?
Singer Reimagined was co-founded by Rob Dickinson, who also founded Singer Vehicle Design, the renowned Porsche 911 restomod company. Both brands share the philosophy of reimagining icons with obsessive attention to detail.
Where are Singer Reimagined watches made?
Singer Reimagined watches are made in Switzerland. The movements are developed in partnership with Agenhor in Geneva, and the company is registered in Le Locle.
What is the price range of Singer Reimagined watches?
Singer Reimagined watches typically range from approximately $40,000 to over $150,000, placing them in the luxury segment of haute horlogerie.

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