Singer Reimagined
Le Locle, Switzerland · Est. 2017
Founded by Rob Dickinson, Marco Borraccino
Singer Reimagined is a Swiss watchmaker born from the collaboration between Rob Dickinson, founder of Singer Vehicle Design, and watch designer Marco Borraccino. The brand applies automotive design principles — particularly from Porsche restomods — to haute horlogerie. Its flagship Track1 chronograph features a revolutionary chronograph-first layout with elapsed time displayed centrally and time of day relegated to a subdial, powered by the Agenhor-developed Calibre 6361.
- Founded
- 2017
- Headquarters
- Le Locle, Switzerland
- Group
- Independent
- Price Segment
- Luxury
- Status
- Active
Key Collections
- Track1 — Central chronograph with Calibre 6361, the brand's flagship
- Flytrack — Flyback chronograph collection including the Barista edition
- Divetrack — Mechanical diver's chronograph, world's first true diver's chrono
- 1969 — Collection celebrating the golden era of chronographs
- Heritage — Heritage-inspired timepieces
- Caballero — Latest collection with bold design language
- DLS — Dynamics and Lightweighting Study collaboration editions
Timeline
- 2017 — Singer Reimagined founded; Track1 chronograph launched with Calibre 6361 by Agenhor
- 2019 — Flytrack collection introduced with flyback chronograph
- 2021 — Divetrack launched — world's first true mechanical diver's chronograph
- 2023 — 1969 collection and Heritage collection introduced
- 2024 — Caballero collection launched
Frequently Asked Questions about Singer Reimagined
- What makes the Track1 chronograph unique?
- The Track1 features a central chronograph display where elapsed time is the primary reading and the time of day is shown on a subdial — reversing the traditional chronograph layout. It is powered by the Calibre 6361, developed with Agenhor.
- What is the connection between Singer Reimagined and Singer Vehicle Design?
- Singer Reimagined was co-founded by Rob Dickinson, who also founded Singer Vehicle Design, the renowned Porsche 911 restomod company. Both brands share the philosophy of reimagining icons with obsessive attention to detail.
- Where are Singer Reimagined watches made?
- Singer Reimagined watches are made in Switzerland. The movements are developed in partnership with Agenhor in Geneva, and the company is registered in Le Locle.
- What is the price range of Singer Reimagined watches?
- Singer Reimagined watches typically range from approximately $40,000 to over $150,000, placing them in the luxury segment of haute horlogerie.