Bell & Ross
Paris, France · Est. 1992
Founded by Bruno Belamich, Carlos A. Rosillo
Bell & Ross was founded in Paris in 1992 with a focus on professional-grade instruments for aviation, diving, and military use. The brand is best known for its BR 01 square watch, directly inspired by aircraft cockpit instruments, which became an icon of functional design in horology.
- Founded
- 1992
- Headquarters
- Paris, France
- Group
- Other
- Price Segment
- Luxury
- Status
- Active
Key Collections
- BR 03 — Iconic square-cased instrument watch inspired by aircraft cockpit clocks, available in 41mm with various complications.
- BR 05 — Urban-luxury evolution of the square case with an integrated bracelet, bridging professional and lifestyle wear.
- BR-X1 — High-end skeletonised chronograph showcasing mechanical artistry through an open-worked square case.
- Vintage — Round-cased heritage collection with military and aviation-inspired designs in classic proportions.
Timeline
- 1992 — Bruno Belamich (design) and Carlos Rosillo (business) found Bell & Ross in Paris.
- 2005 — BR 01 launched — the 46mm square instrument watch that defines the brand's identity.
- 2009 — BR 03 introduced in a more wearable 42mm format, becoming the brand's bestseller.
- 2017 — Chanel acquires a majority stake, securing the brand's financial future.
- 2019 — BR 05 debuts with an integrated bracelet, expanding into the luxury sports watch segment.
- 2025 — Launched BR-X3 Black Titanium and debuted compact BR-05 36mm at Watches & Wonders. Released BR-03 Skeleton Lum Ceramic.
- 2026 — Named official timekeeper of Land Rover for 2026 Dakar Rally. Launched BR-X3 Micro-Rotor (USD 22500).
Frequently Asked Questions about Bell & Ross
- Why are Bell & Ross watches square?
- The square case is inspired by aircraft cockpit instrument clocks — the brand's motto is 'designed by and for astronauts and pilots'. The shape maximises dial legibility.
- Is Bell & Ross Swiss or French?
- Founded in Paris with French design direction, but watches are manufactured in La Chaux-de-Fonds, Switzerland, qualifying as Swiss Made.