Watchatlas

Bell & Ross / BR-X1

Bell & Ross BR-X1

Collection profile

Avant-garde high-watchmaking collection from Bell & Ross that pushes the square-cased language into skeletonised chronograph and tourbillon territory, using exposed mechanics, aggressive architecture, and large-format 45 mm cases to emphasize technical spectacle.

Why it matters

BR-X1 is Bell & Ross’s most overtly technical and theatrical square-watch platform, bridging the brand’s instrument identity with high-end mechanical display pieces.

Key references

BR-X1 Chrono

BR-X1 chronograph family — Core chronograph branch of the line, presented in Bell & Ross’s dedicated BR-X1 collection page.

BR-X1 Tourbillon

BR-X1 tourbillon family — High-complication branch that underscores the collection’s fine-watchmaking positioning.

BR-X1 Black Titanium

BR-X1 Black Titanium — Modern black titanium execution used here as a representative flagship image/reference within the collection family.

Collection timeline

  • 2014 — Bell & Ross expanded its experimental lineup with the BR-X1 concept, moving beyond the brand’s classic square-instrument formula into more skeletal, high-performance chronographs.
  • 2016 — The collection evolved into more ambitious fine-watchmaking expressions, including limited and high-complication variants.
  • 2024 — Bell & Ross continued the BR-X1 line alongside newer BR-X3 and BR-X5 families, keeping BR-X1 as its avant-garde complication platform.

Official collection ↗

Back to brand

More from Bell & Ross

  • BR 03Bell & Ross BR-03 collection — Bell & Ross's BR-03 is the pared-back aviation instrument collection: a square, four-screw cockpit aesthetic, now slimmed to 41 mm, that gives the brand its most recognizable daily-wear silhouette.
  • BR 05 — Bell & Ross’s BR 05 is the brand’s urban-luxury integrated-bracelet line, translating the square-in-a-circle design language into a wearable everyday sports watch family that launched in 2019 and now spans multiple sizes and materials.
  • Vintage — Bell & Ross’s heritage-oriented round-cased family, drawing on 1960s cockpit dashboards and classic pilot-watch proportions while spanning three-handers, chronographs, GMT pieces, and multiple sub-lines such as BR V1, BR V2, BR V3, WW1, and WW2.

enfrdeiteshizhjaar