Brew
New York, USA · Est. 2016
Founded by Jonathan Ferrer
Brew is an American watch brand founded in 2016 by Ben Jacoby in New York City, known for its unique Metric and Retrograph timepieces that display time through unconventional digital and analogue hybrid displays inspired by espresso machine aesthetics. Each watch is a distinctive design statement rather than a traditional timepiece.
- Founded
- 2016
- Headquarters
- New York, USA
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Metric — Retro-mechanical chronograph inspired by vintage coffee machine gauges.
- Retrograph — Meca-quartz chronograph with distinctive retrograde subdials and colourful design.
Timeline
- 2016 — Founded in New York City by designer Timothy Ajiashvili
- 2017 — Launched debut Metric chronograph, inspired by espresso machine aesthetics
- 2020 — Expanded collection with the Retrograph and new colourways
- 2023 — Gained following for its unique coffee-culture-meets-horology design language
Frequently Asked Questions about Brew
- What is the concept behind Brew watches?
- Brew combines coffee culture with horology, drawing design inspiration from vintage espresso machines, café gauges, and coffee brewing instruments.
- Where is Brew based?
- Brew is based in New York City and designs all watches in-house, using meca-quartz and mechanical movements.