Watchatlas

Brew

New York, USA · Est. 2016

Founded by Jonathan Ferrer

Brew is an American watch brand founded in 2016 by Ben Jacoby in New York City, known for its unique Metric and Retrograph timepieces that display time through unconventional digital and analogue hybrid displays inspired by espresso machine aesthetics. Each watch is a distinctive design statement rather than a traditional timepiece.

Founded
2016
Headquarters
New York, USA
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Metric — Compact 1970s-inspired chronograph line with industrial styling, refined case finishing, and a utilitarian dress-watch character.
  • Retrograph — Meca-quartz chronograph collection from Brew with a distinctive retrograde-influenced layout and colorful, café-inspired design language. The line is one of Brew’s most recognizable families, blending playful visual cues with accessible chronograph functionality.

Timeline

  • 2016 — Founded in New York City by designer Timothy Ajiashvili
  • 2017 — Launched debut Metric chronograph, inspired by espresso machine aesthetics
  • 2020 — Expanded collection with the Retrograph and new colourways
  • 2023 — Gained following for its unique coffee-culture-meets-horology design language

Frequently Asked Questions about Brew

What is the concept behind Brew watches?
Brew combines coffee culture with horology, drawing design inspiration from vintage espresso machines, café gauges, and coffee brewing instruments.
Where is Brew based?
Brew is based in New York City and designs all watches in-house, using meca-quartz and mechanical movements.

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