Watchatlas

Lorier

New York, USA · Est. 2015

Founded by Lauren Katz, Lorenzo Ortega

Lorier is an American independent watch brand founded in 2015 by Lauren Katz and Lorenzo Ortega in New York City. Known for vintage-inspired dive watches at accessible price points, the Neptune series references mid-century diver aesthetics with modern Swiss movements.

Founded
2015
Headquarters
New York, USA
Group
Independent
Price Segment
Entry
Status
Active

Key Collections

  • Neptune — Lorier’s Neptune is the brand’s flagship vintage-inspired dive watch line, pairing compact proportions and rotating bezel styling with a Swiss automatic movement and multiple colourway options at an accessible entry-level price point.
  • Falcon — Lorier’s ruggedly elegant field watch, shaped by mid-century explorer aesthetics and balanced proportions, with a compact 36mm case, strong lume, and a distinctly vintage tool-watch personality.
  • Gemini — Lorier’s compact vintage-style chronograph line, inspired by space-race-era design cues and positioned as an approachable mechanical chronograph with a classic, wearable profile.

Timeline

  • 2015 — Lauren Katz and Lorenzo Ortega co-found Lorier in New York City, aiming to offer vintage-inspired watches at accessible prices.
  • 2016 — The Neptune dive watch launches to immediate acclaim in the online watch enthusiast community, establishing Lorier's design identity.
  • 2019 — Lorier expands its line-up with the Falcon field watch, broadening its appeal beyond dive-watch fans.
  • 2021 — The brand releases limited-edition colourways and collaborations, cementing its status as a cult favourite in the affordable-watch community.
  • 2025 — Releases the Gemini III automatic chronograph in updated colourways, and introduces a new Zephyr field watch collection, with both models selling out rapidly.

Frequently Asked Questions about Lorier

Where are Lorier watches made?
Lorier watches are designed in New York City and use Swiss-made movements, assembled to deliver reliable, vintage-inspired timepieces at accessible price points.
What makes Lorier different from other affordable watch brands?
Lorier focuses on authentic vintage aesthetics — particularly 1960s and 70s dive-watch references — combined with quality Swiss movements, creating watches that appeal to both new collectors and seasoned enthusiasts.

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