Lorier
New York, USA · Est. 2015
Founded by Lauren Katz, Lorenzo Ortega
Lorier is an American independent watch brand founded in 2015 by Lauren Katz and Lorenzo Ortega in New York City. Known for vintage-inspired dive watches at accessible price points, the Neptune series references mid-century diver aesthetics with modern Swiss movements.
- Founded
- 2015
- Headquarters
- New York, USA
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Neptune — Lorier's flagship vintage-inspired dive watch, available in multiple colourways, featuring a rotating bezel and Swiss automatic movement at an accessible price point.
- Falcon — A vintage-inspired field watch built around cushion-case aesthetics, celebrating the tool-watch tradition with modern reliability.
- Fox — A bold sport watch with a larger case and robust construction, aimed at enthusiasts seeking wearable, value-driven mechanical timepieces.
- Gemini — A compact, elegant diver that bridges the gap between dress watch and tool watch, praised for its clean dial design and wearability.
Timeline
- 2015 — Lauren Katz and Lorenzo Ortega co-found Lorier in New York City, aiming to offer vintage-inspired watches at accessible prices.
- 2016 — The Neptune dive watch launches to immediate acclaim in the online watch enthusiast community, establishing Lorier's design identity.
- 2019 — Lorier expands its line-up with the Falcon field watch, broadening its appeal beyond dive-watch fans.
- 2021 — The brand releases limited-edition colourways and collaborations, cementing its status as a cult favourite in the affordable-watch community.
- 2025 — Releases the Gemini III automatic chronograph in updated colourways, and introduces a new Zephyr field watch collection, with both models selling out rapidly.
Frequently Asked Questions about Lorier
- Where are Lorier watches made?
- Lorier watches are designed in New York City and use Swiss-made movements, assembled to deliver reliable, vintage-inspired timepieces at accessible price points.
- What makes Lorier different from other affordable watch brands?
- Lorier focuses on authentic vintage aesthetics — particularly 1960s and 70s dive-watch references — combined with quality Swiss movements, creating watches that appeal to both new collectors and seasoned enthusiasts.