Chopard / Mille Miglia
Chopard Mille Miglia
Collection profile · 1988
Chopard’s Mille Miglia is the brand’s long-running racing-inspired watch family, built around chronographs and sporty, automotive details tied to the classic road rally partnership. The collection emphasizes mechanical performance, masculine elegance, and driving ergonomics, with annual Race Edition updates keeping it current.
Why it matters
It is one of Chopard’s most recognizable sport-watch lines and a lasting expression of the brand’s motorsport identity, refreshed through yearly editions while retaining the same core codes.
Key references
Collection timeline
- 2024 — Chopard continued the Mille Miglia line with new Race Edition and GTS-family updates on its official collection pages.
- 2024 — The collection remained positioned around motorsport aesthetics, chronograph utility, and annual novelties tied to the rally partnership.
- 2024 — Official site merchandising showed multiple Mille Miglia references and sub-collection groupings for current shopping.
FAQ
What kind of watches are in Mille Miglia?
Primarily sporty chronographs and related racing-inspired mechanical watches.
Is Mille Miglia a recurring collection?
Yes. Chopard presents it as an ongoing collection with new models added over time.
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