Chopard
Meyrin, Switzerland · Est. 1860
Founded by Louis-Ulysse Chopard
Founded in Sonvilier in 1860 by Louis-Ulysse Chopard and now based in Meyrin near Geneva, Chopard is a family-owned luxury watchmaker and jeweller under the co-presidency of Caroline and Karl-Friedrich Scheufele. The brand is known for its Happy Diamonds collection and, more recently, its Haute Horlogerie L.U.C. movement range.
- Founded
- 1860
- Headquarters
- Meyrin, Switzerland
- Group
- Independent
- Price Segment
- Ultra
- Status
- Active
Key Collections
- Happy Diamonds — Iconic collection featuring freely moving diamonds between sapphire crystals, a signature Chopard innovation since 1976.
- Alpine Eagle — Luxury sports watch in recycled Lucent Steel A223, inspired by the 1980 St. Moritz and the Alpine ibex.
- L.U.C — Haute horlogerie line with in-house movements, including COSC-certified chronometers and Qualité Fleurier pieces.
- Mille Miglia — Racing-inspired chronograph collection created as official timekeeper of the legendary Mille Miglia rally since 1988.
Timeline
- 1860 — Louis-Ulysse Chopard founds the company in Sonvilier, Switzerland, specialising in precision pocket watches.
- 1963 — Karl Scheufele III acquires Chopard, bringing it under the Scheufele family ownership that continues today.
- 1976 — Happy Diamonds concept is created, with free-floating diamonds dancing between sapphire crystals.
- 1996 — L.U.C 1.96 in-house calibre debuts, marking Chopard's entry into serious manufacture watchmaking.
- 2013 — Chopard commits to 100% ethical gold across all its jewellery and watch production — 'The Journey to Sustainable Luxury.'
- 2019 — Alpine Eagle launches as Chopard's flagship luxury sports watch in proprietary Lucent Steel A223.
- 2025 — Revived L.U.C Quattro for 25th anniversary (9-day power reserve). Debuted first platinum Alpine Eagle 41 XP CS. L.U.C Grand Strike honored as best striking watch.
Frequently Asked Questions about Chopard
- Is Chopard family-owned?
- Yes. Since 1963, Chopard has been owned and run by the Scheufele family. Karl-Friedrich and Caroline Scheufele serve as co-presidents.
- What is Lucent Steel?
- Lucent Steel A223 is Chopard's proprietary alloy — hypoallergenic, harder than conventional steel, with a distinctive lustre. It's also made partly from recycled materials.