Daniel Wellington
Stockholm, Sweden · Est. 2011
Founded by Filip Tysander
Daniel Wellington is a Swedish watch brand founded in 2011 by Filip Tysander in Stockholm, named after a British gentleman he met while backpacking. The brand achieved rapid global growth through social media marketing and is known for minimalist watches with interchangeable NATO and leather straps at accessible prices.
- Founded
- 2011
- Headquarters
- Stockholm, Sweden
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- Classic — The signature slim dress watch with interchangeable NATO and leather straps, named after British locations.
- Petite — Smaller-cased version of the Classic for slimmer wrists, maintaining the minimalist aesthetic.
- Iconic — Updated design with a slightly bolder case and applied indices, bridging classic and modern styling.
Timeline
- 2011 — Filip Tysander founds Daniel Wellington in Uppsala, Sweden, inspired by a British gentleman he met while travelling.
- 2014 — Becomes one of the fastest-growing watch brands globally through Instagram influencer marketing.
- 2017 — Named fastest-growing private company in Europe with M revenue.
- 2019 — Expands into jewellery and accessories beyond watches.
- 2021 — Reports operating losses as the brand faces market saturation and changing consumer trends.
- 2025 — Timex Group acquired majority stake. Brand continues independent operation from Stockholm under new ownership.
Frequently Asked Questions about Daniel Wellington
- Where are Daniel Wellington watches made?
- Daniel Wellington watches are designed in Sweden and manufactured in China using Japanese Miyota quartz movements.
- Why is it called Daniel Wellington?
- Founder Filip Tysander named the brand after a British gentleman called Daniel Wellington whom he met while travelling, who wore a vintage watch on a NATO strap.