Timex
Middlebury, USA · Est. 1854
Founded by Benedict & Burnham
Timex is an American watch brand with roots tracing back to 1854, when the Waterbury Clock Company was established in Connecticut. Known for introducing some of the world's first affordable, mass-produced mechanical watches, Timex popularised the 'Timex Indiglo' backlighting and remains one of the world's best-selling watch brands.
- Founded
- 1854
- Headquarters
- Middlebury, USA
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- Marlin — Marlin is Timex’s retro reissue collection, reviving the brand’s compact mid-century hand-wound silhouette with a classic dressy profile and enduring collector appeal. Key references: timex_marlin_blog_update.
- Weekender — Timex Weekender is the brand’s affordable, casual quartz collection built for everyday wear, defined by simple styling, interchangeable straps, and the kind of versatile layout that made it a gateway Timex for many watch buyers.
- Expedition — Expedition is Timex’s outdoor-focused collection, built around rugged construction, utility-forward features, and a broad field-watch identity that has remained central to the brand’s accessible adventure category. Key references: timex_expedition_official.
- Q Timex — Timex’s Q Timex is the brand’s retro quartz reissue line, inspired by late-1970s styling and built around the cult-favorite look of the original Q with its rotating bezel and easy-wearing everyday format.
- American Documents — American Documents is Timex’s premium-minded collection built around American manufacturing messaging and higher-end materials, signaling the brand’s more ambitious design and positioning efforts. Key references: timex_american_documents_made_in_usa.
Timeline
- 1854 — The Waterbury Clock Company is founded in Waterbury, Connecticut — the predecessor to Timex.
- 1950 — The company rebrands as Timex, launching affordable, durable watches with the legendary 'Takes a licking and keeps on ticking' campaign.
- 1992 — Introduces Indiglo, an electroluminescent backlight technology that becomes a defining Timex feature.
- 2017 — Begins the heritage reissue programme with the Marlin and Q Timex, tapping into the vintage watch revival market.
- 2021 — Launches the American Documents line and collaborations with Todd Snyder, signalling a move upmarket while maintaining accessibility.
Frequently Asked Questions about Timex
- Where are Timex watches made?
- Timex watches are manufactured across multiple countries including the Philippines, China, and India. The American Documents line uses some American-sourced materials but is not fully US-made.
- What is Indiglo?
- Indiglo is Timex's proprietary electroluminescent backlight technology, introduced in 1992. It illuminates the entire watch dial evenly with a distinctive blue-green glow at the press of a button.