Timex
Middlebury, USA · Est. 1854
Founded by Benedict & Burnham
Timex is an American watch brand with roots tracing back to 1854, when the Waterbury Clock Company was established in Connecticut. Known for introducing some of the world's first affordable, mass-produced mechanical watches, Timex popularised the 'Timex Indiglo' backlighting and remains one of the world's best-selling watch brands.
- Founded
- 1854
- Headquarters
- Middlebury, USA
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- Marlin — Reissue of the classic 1960s hand-wound Marlin, featuring a compact case, domed crystal, and retro charm — a collector favourite.
- Weekender — Affordable, interchangeable-strap quartz watch that became a gateway for millions of new watch enthusiasts due to its low price and versatility.
- Expedition — Outdoor and field watch collection with robust construction, Indiglo night-light, and rugged styling for outdoor use.
- Q Timex — Reissue of the 1979 quartz diver, featuring the distinctive rotating pepsi bezel and battery-powered quartz movement — a retro cult hit.
- American Documents — Premium collection using American-sourced materials (Horween leather, stainless steel) with Swiss-made movements, representing Timex's upmarket ambitions.
Timeline
- 1854 — The Waterbury Clock Company is founded in Waterbury, Connecticut — the predecessor to Timex.
- 1950 — The company rebrands as Timex, launching affordable, durable watches with the legendary 'Takes a licking and keeps on ticking' campaign.
- 1992 — Introduces Indiglo, an electroluminescent backlight technology that becomes a defining Timex feature.
- 2017 — Begins the heritage reissue programme with the Marlin and Q Timex, tapping into the vintage watch revival market.
- 2021 — Launches the American Documents line and collaborations with Todd Snyder, signalling a move upmarket while maintaining accessibility.
Frequently Asked Questions about Timex
- Where are Timex watches made?
- Timex watches are manufactured across multiple countries including the Philippines, China, and India. The American Documents line uses some American-sourced materials but is not fully US-made.
- What is Indiglo?
- Indiglo is Timex's proprietary electroluminescent backlight technology, introduced in 1992. It illuminates the entire watch dial evenly with a distinctive blue-green glow at the press of a button.