Dior
Paris, France · Est. 1975
Founded by Christian Dior
Christian Dior entered watchmaking through its fashion house in the 1970s and today produces watches in La Chaux-de-Fonds through Dior Horlogerie. The brand is particularly known for its Dior VIII and Chiffre Rouge collections, blending haute couture aesthetic sensibility with Swiss watchmaking.
- Founded
- 1975
- Headquarters
- Paris, France
- Group
- LVMH
- Price Segment
- Mid
- Status
- Active
Key Collections
- Grand Bal — Haute couture watches with oscillating weights inspired by the movement of Dior ball gowns, featuring precious materials.
- La D de Dior — Elegant ladies' watch with a distinctive oval case and minimalist aesthetic, available in precious metals and gems.
- Dior VIII — Contemporary women's watch combining high-tech ceramic with haute couture design codes.
- Grand Soir — High jewellery watches featuring extraordinary gem-setting and artistic dial designs inspired by Dior's couture fabrics.
Timeline
- 1946 — Christian Dior founds his fashion house in Paris with backing from Marcel Boussac.
- 1975 — Dior launches its first watch collection under licence, entering the luxury watch market.
- 2001 — Establishes Dior Horlogerie in La Chaux-de-Fonds, bringing watchmaking in-house.
- 2011 — Launches the Dior VIII, combining ceramic with haute couture design.
- 2014 — Introduces the Grand Bal collection with its innovative oscillating weight inspired by ball gowns.
- 2017 — LVMH takes full ownership of Christian Dior SE, integrating watch operations further.
- 2025 — Relaunched Chiffre Rouge mens watch line with higher-end complications, targeting luxury watchmaking credibility.
Frequently Asked Questions about Dior
- Does Dior make its own watch movements?
- Dior has its own watchmaking facility in La Chaux-de-Fonds. Some models use in-house calibres, while others use movements from Swiss specialists.
- What is the Dior Grand Bal?
- The Grand Bal is Dior's signature haute couture watch collection, featuring an oscillating weight designed to mimic the swirl of a Dior ball gown, decorated with feathers, fabrics, or gems.