Watchatlas

LVMH

Paris, France · Est. 1987

Founded by Bernard Arnault, Henry Racamier

LVMH Moët Hennessy Louis Vuitton is the world's largest luxury goods conglomerate, controlling watch brands including TAG Heuer, Hublot, Zenith, and Bulgari through its Watches & Jewellery division. LVMH also owns Bulgari's manufacture and has invested significantly in developing genuine in-house watchmaking across its portfolio.

Founded
1987
Headquarters
Paris, France
Group
LVMH
Price Segment
Mid
Status
Active

Key Collections

  • TAG Heuer — LVMH's most accessible watch brand, rooted in motor racing heritage since 1860. Home to the iconic Monaco, Carrera and Aquaracer lines.
  • Hublot — The 'Art of Fusion' brand fusing precious metals with rubber, acquired by LVMH in 2008. Known for the Big Bang and Classic Fusion collections.
  • Zenith — A historic manufacture founded in 1865 in Le Locle, home to the legendary El Primero automatic chronograph movement. Acquired by LVMH in 1999.
  • Bulgari — The Italian jeweller's watchmaking arm, acquired by LVMH in 2011, known for world-record ultra-thin movements and the Octo Finissimo collection.

Timeline

  • 1987 — LVMH Moët Hennessy Louis Vuitton is created through the merger of Louis Vuitton and Moët Hennessy, with Bernard Arnault establishing control and beginning a luxury consolidation strategy.
  • 1999 — LVMH acquires TAG Heuer, Zenith and Ebel in a landmark move that establishes its dedicated watchmaking division — LVMH Watch & Jewellery.
  • 2002 — Louis Vuitton launches its own watch collection via Geneva manufacture La Fabrique du Temps, adding a fashion-luxury dimension to the group's watch portfolio.
  • 2008 — LVMH acquires Hublot, adding the bold 'Art of Fusion' brand and its fast-growing sports-luxury customer base to the group.
  • 2011 — LVMH completes the acquisition of Bulgari, expanding its jewellery and watchmaking credentials with one of Italy's most prestigious luxury names.
  • 2025 — Watch division continued to grow with TAG Heuer, Hublot, and Zenith performing well. Launched the inaugural Louis Vuitton Watch Prize for Independent Creatives.
  • 2026 — LVMH Watch Week moves to Milan for January 2026 with nine brands. Béatrice Goasglas appointed first female CEO of TAG Heuer (effective May 2026). Julien Tornare takes over as CEO of Hublot.

Frequently Asked Questions about LVMH

Which watch brands does LVMH own?
LVMH's watch portfolio includes TAG Heuer, Hublot, Zenith, Bulgari's watch division and Louis Vuitton Watches — covering segments from accessible sport chronographs to ultra-luxury complications.
Is LVMH a watch brand itself?
No. LVMH (Moët Hennessy Louis Vuitton) is a luxury conglomerate, the world's largest by revenue. Its watchmaking presence is exercised through the brands it owns rather than under the LVMH name itself.

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