Watchatlas

LVMH

Paris, France · Est. 1987

Founded by Bernard Arnault, Henry Racamier

LVMH Moët Hennessy Louis Vuitton is the world's largest luxury goods conglomerate, controlling watch brands including TAG Heuer, Hublot, Zenith, and Bulgari through its Watches & Jewellery division. LVMH also owns Bulgari's manufacture and has invested significantly in developing genuine in-house watchmaking across its portfolio.

Founded
1987
Headquarters
Paris, France
Group
LVMH
Price Segment
Mid
Status
Active

Key Collections

  • TAG Heuer (1860) — TAG Heuer is LVMH’s most accessible watch maison, defined by motor-racing heritage, precision chronographs, and sporty everyday luxury. The brand’s collection architecture is led by Carrera, Monaco, and Aquaracer, with a modern range that extends from mechanical chronographs to connected watches. Key references: Carrera, Monaco, Aquaracer.
  • Hublot (1980) — Hublot is LVMH’s innovation-led Swiss watch maison, built around the Art of Fusion: bold materials, contemporary case design, and sport-forward luxury. Its core identity is anchored by the Big Bang and Classic Fusion families, which balance technical experimentation with wearable, modern design. Key references: Big Bang, Classic Fusion, Spirit of Big Bang.
  • Zenith (1865) — Zenith is LVMH’s historic manufacture house, known for precision chronographs, technical credibility, and the El Primero legacy. Its current collection structure is anchored by CHRONOMASTER, DEFY, PILOT, and newer brand storytelling that emphasizes innovation, integrated manufacture capability, and avant-garde Swiss watchmaking. Key references: CHRONOMASTER, DEFY, PILOT.
  • Bulgari — The Italian jeweller's watchmaking arm, acquired by LVMH in 2011, known for world-record ultra-thin movements and the Octo Finissimo collection.

Timeline

  • 1987 — LVMH Moët Hennessy Louis Vuitton is created through the merger of Louis Vuitton and Moët Hennessy, with Bernard Arnault establishing control and beginning a luxury consolidation strategy.
  • 1999 — LVMH acquires TAG Heuer, Zenith and Ebel in a landmark move that establishes its dedicated watchmaking division — LVMH Watch & Jewellery.
  • 2002 — Louis Vuitton launches its own watch collection via Geneva manufacture La Fabrique du Temps, adding a fashion-luxury dimension to the group's watch portfolio.
  • 2008 — LVMH acquires Hublot, adding the bold 'Art of Fusion' brand and its fast-growing sports-luxury customer base to the group.
  • 2011 — LVMH completes the acquisition of Bulgari, expanding its jewellery and watchmaking credentials with one of Italy's most prestigious luxury names.
  • 2025 — Watch division continued to grow with TAG Heuer, Hublot, and Zenith performing well. Launched the inaugural Louis Vuitton Watch Prize for Independent Creatives.
  • 2026 — LVMH Watch Week moves to Milan for January 2026 with nine brands. Béatrice Goasglas appointed first female CEO of TAG Heuer (effective May 2026). Julien Tornare takes over as CEO of Hublot.

Frequently Asked Questions about LVMH

Which watch brands does LVMH own?
LVMH's watch portfolio includes TAG Heuer, Hublot, Zenith, Bulgari's watch division and Louis Vuitton Watches — covering segments from accessible sport chronographs to ultra-luxury complications.
Is LVMH a watch brand itself?
No. LVMH (Moët Hennessy Louis Vuitton) is a luxury conglomerate, the world's largest by revenue. Its watchmaking presence is exercised through the brands it owns rather than under the LVMH name itself.

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