Exaequo - Salvador Dalí
Lugano, Switzerland · Est. 1990
Founded by ExAequo SA
EXAEQUO creates artistic watches in official partnership with the Gala – Salvador Dalí Foundation, producing timepieces where surrealist art and Swiss horology are inseparable. Each collection draws on Dalí's iconic imagery and dreamlike aesthetic — wearable works of art that challenge time itself.
- Founded
- 1990
- Headquarters
- Lugano, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Soft Watch — Surrealist timepiece inspired by Dalí's iconic melting clocks from 'The Persistence of Memory', featuring a flexible case.
- Cyclopean Eye — Bold watch featuring the recurring Dalí motif of an eye, with artistic dial designs licensed from the Dalí estate.
Timeline
- 1994 — ExAequo launches a licensed collection of watches inspired by the works of Salvador Dalí, with approval from the Dalí Foundation.
- 2000 — The Soft Watch becomes a cult collectible, directly referencing Dalí's melting clocks with its flexible silicone case.
Frequently Asked Questions about Exaequo - Salvador Dalí
- Are ExAequo Dalí watches official?
- Yes, ExAequo watches are officially licensed by the Gala-Salvador Dalí Foundation, which manages the artist's intellectual property.
- What makes the Soft Watch special?
- The Soft Watch has a flexible case that drapes over the wrist like Dalí's famous melting clocks from 'The Persistence of Memory', making it a wearable piece of surrealist art.