RSW
La Chaux-de-Fonds, Switzerland · Est. 2002
Founded by Rama family
RSW — Rama Swiss Watch — has been redefining Swiss watchmaking for over a century. Combining boldness, precision and contemporary design, RSW produces avant-garde Swiss timepieces with unconventional case shapes and striking dial compositions, appealing to collectors who want something genuinely different from the Swiss tradition.
- Founded
- 2002
- Headquarters
- La Chaux-de-Fonds, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- La Neuveville — Classic dress watch collection named after the Swiss lakeside town, featuring clean dial designs with Swiss automatic movements.
- Le Locle — Sport-elegant collection named after the UNESCO-listed watchmaking town, with robust cases and contemporary styling.
- Romeo — Bold contemporary collection with distinctive cushion-shaped cases and expressive dial designs.
Timeline
- 2002 — RSW (Rama Swiss Watch) is established by the Rama family in Switzerland, building on their jewellery heritage.
- 2008 — Expands international distribution across Europe and Asia with avant-garde Swiss-made collections.
- 2015 — Refreshes the brand identity with a focus on contemporary Swiss design and accessible luxury positioning.
Frequently Asked Questions about RSW
- What does RSW stand for?
- RSW stands for Rama Swiss Watch, named after the founding Rama family who also have roots in the jewellery industry.
- Where are RSW watches made?
- RSW watches are designed and assembled in Switzerland, using Swiss-made movements and components.