Furlan Marri
Geneva, Switzerland · Est. 2021
Founded by Hamad Al-Marri, Jérémie Furlan
Furlan Marri is a Swiss watch brand founded in 2021 producing vintage-inspired timepieces at accessible price points, quickly gaining traction through strong direct-to-consumer marketing and limited drops. The brand's pieces feature hand-applied indices and domed crystals that echo mid-century Swiss design.
- Founded
- 2021
- Headquarters
- Geneva, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Mechaquartz — Flagship collection using Seiko VK mechaquartz movements with a mechanical-style chronograph sweep, offered in multiple dial colours.
- Cornes de Vache — Dress chronograph with distinctive horn-shaped lugs, inspired by mid-century Swiss chronographs.
Timeline
- 2021 — Hamad Al-Marri and Jérémie Furlan launch Furlan Marri via Kickstarter, raising over $1.5 million — the most-funded watch project on the platform at the time.
- 2021 — Wins the 'Horological Revelation' prize at the Grand Prix d'Horlogerie de Genève (GPHG) in its debut year.
- 2023 — Expands the range with new case sizes and complications, establishing direct-to-consumer retail.
- 2025 — Maintained cult following in the microbrand space with limited-edition vintage-inspired chronograph releases.
- 2025 — Introduced first 36mm model (Red Hunter edition) for 4th anniversary with hinged caseback.
- 2026 — Released Meteorite Octa and Meteorite Chronograph with Muonionalusta meteorite dials.
Frequently Asked Questions about Furlan Marri
- What movements does Furlan Marri use?
- Primarily Seiko VK mechaquartz movements, which combine quartz accuracy with a mechanical-style sweeping chronograph hand — giving the feel of a mechanical chrono at a fraction of the price.
- Did Furlan Marri really win a GPHG?
- Yes — in 2021 Furlan Marri won the prestigious 'Horological Revelation' prize at the Grand Prix d'Horlogerie de Genève, remarkably in its very first year.