Watchatlas

Furlan Marri

Geneva, Switzerland · Est. 2021

Founded by Hamad Al-Marri, Jérémie Furlan

Furlan Marri is a Swiss watch brand founded in 2021 producing vintage-inspired timepieces at accessible price points, quickly gaining traction through strong direct-to-consumer marketing and limited drops. The brand's pieces feature hand-applied indices and domed crystals that echo mid-century Swiss design.

Founded
2021
Headquarters
Geneva, Switzerland
Group
Independent
Price Segment
Mid
Status
Active

Key Collections

  • Mechaquartz (2021) — Furlan Marri’s Mechaquartz line is the brand’s foundational chronograph family, pairing vintage-inspired mid-century styling with Seiko mechaquartz calibres that deliver a mechanical-style chronograph sweep at an accessible price. The current collection mixes permanent references and periodic special editions while keeping the line’s signature Tasti Tondi-inspired design language. Key references: Ardesia Blu, Sabbia Rosa, Nero Sabbia.
  • Cornes de Vache — Furlan Marri’s Cornes de Vache is the brand’s vintage-leaning dress-watch family built around its signature horn-shaped lugs, pairing mid-century styling cues with accessible modern execution and Swiss automatic movements in current sector-dial references. Key references: Blue Sector, Salmon Sector, White Sector.

Timeline

  • 2021 — Hamad Al-Marri and Jérémie Furlan launch Furlan Marri via Kickstarter, raising over $1.5 million — the most-funded watch project on the platform at the time.
  • 2021 — Wins the 'Horological Revelation' prize at the Grand Prix d'Horlogerie de Genève (GPHG) in its debut year.
  • 2023 — Expands the range with new case sizes and complications, establishing direct-to-consumer retail.
  • 2025 — Maintained cult following in the microbrand space with limited-edition vintage-inspired chronograph releases.
  • 2025 — Introduced first 36mm model (Red Hunter edition) for 4th anniversary with hinged caseback.
  • 2026 — Released Meteorite Octa and Meteorite Chronograph with Muonionalusta meteorite dials.

Frequently Asked Questions about Furlan Marri

What movements does Furlan Marri use?
Primarily Seiko VK mechaquartz movements, which combine quartz accuracy with a mechanical-style sweeping chronograph hand — giving the feel of a mechanical chrono at a fraction of the price.
Did Furlan Marri really win a GPHG?
Yes — in 2021 Furlan Marri won the prestigious 'Horological Revelation' prize at the Grand Prix d'Horlogerie de Genève, remarkably in its very first year.

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