Beauregard
Geneva, Switzerland · Est. 2020
Founded by Aurélien Music
Beauregard is a deeply independent Maison nestled in the heart of Geneva, born from the imagination of watchmakers who refuse to compromise on craft. Each timepiece is a dialogue between traditional Swiss horology and forward-thinking design — produced in limited numbers for collectors who value authenticity above all.
- Founded
- 2020
- Headquarters
- Geneva, Switzerland
- Group
- Independent
- Price Segment
- Mid
- Status
- Active
Key Collections
- Unum — Minimalist single-hand watch displaying time with one central hour hand, embracing slow-time philosophy.
Timeline
- 2020 — Beauregard founded in France by Aurélien Music, focused on the single-hand watch concept.
- 2021 — Unum collection launches on Kickstarter, funded within 48 hours.
- 2022 — Expanded colour options and strap choices based on community feedback.
Frequently Asked Questions about Beauregard
- How do you read a single-hand watch?
- One hand rotates once every 12 hours across a dial marked with hour and half-hour indicators. You read approximate time — the point is to know 'around what time it is' rather than exact minutes.
- Is Beauregard related to Baltic watches?
- Aurélien Music, Beauregard's founder, is the brother of Étienne Music (Baltic's founder). Both brands are French and independently operated.
- Where is Beauregard based?
- Beauregard is a French microbrand that designs its single-hand watches in France. The brand was created to offer a contemplative approach to time-telling, encouraging wearers to appreciate the moment rather than obsess over exact minutes.