Horpa
Mumbai, India · Est. 2017
Founded by Rajeev Asrani, Deepak Choudhury
Horpa — an acronym for Horology and Passion — is a Mumbai-based independent watch brand founded by luxury watch industry veteran Rajeev Asrani and Deepak Choudhury. The brand fuses traditional horological sensibility with bold, colour-forward design, crafting contemporary timepieces that signal a new era of Indian watchmaking confidence.
- Founded
- 2017
- Headquarters
- Mumbai, India
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Men's Collection — Bold, colour-rich watches for men powered by Japanese quartz movements, featuring experimental dial designs that push the boundaries of Indian watch aesthetics.
- Women's Collection — Contemporary women's timepieces with distinctive colour palettes and refined proportions, designed to stand apart in India's growing independent watch landscape.
Timeline
- 2017 — Rajeev Asrani and Deepak Choudhury launch Horpa, drawing on nearly two decades of experience in the global luxury watch industry.
- 2019 — Establishes its design identity around bold colour experimentation and Indian-designed aesthetics, gaining a following among India's watch enthusiast community.
- 2024 — Continues to expand its collections, positioning itself as one of India's credible independent watch voices with a focus on design excellence over volume.
Frequently Asked Questions about Horpa
- What does Horpa stand for?
- HORPA stands for Horology and Passion — reflecting the founders' deep love for watchmaking and their mission to build a world-class Indian watch brand.
- Where are Horpa watches designed?
- Horpa watches are designed and constructed in India, with the brand's philosophy centred on 'Construction of Design Excellence' using Japanese quartz movements.