Jaipur Watch Company
Jaipur, India · Est. 2013
Founded by Gaurav Mehta
India's first luxury watch microbrand, Jaipur Watch Company fuses traditional Rajasthani craftsmanship with contemporary horology. Founded by Gaurav Mehta, the brand is celebrated for its bespoke timepieces incorporating uncirculated coins, miniature paintings, and hand-engraved dials that preserve centuries of Indian cultural heritage on the wrist.
- Founded
- 2013
- Headquarters
- Jaipur, India
- Group
- Independent
- Price Segment
- Entry
- Status
- Active
Key Collections
- Coin Collection — Signature bespoke watches featuring uncirculated coins from India's colonial and post-independence eras set into the dial, each piece a wearable artefact of monetary history.
- Hand Painted — Limited-edition watches with dials adorned by traditional Indian miniature paintings, executed by master artisans using techniques passed down through generations.
- Filigree Wristwear — A collection inspired by the ancient Rajasthani art of filigree metalwork, incorporating ornate lattice patterns and heritage coins into elegant wristwear.
Timeline
- 2013 — Gaurav Mehta founds Jaipur Watch Company, selling his BMW and borrowing from friends to create India's first luxury watch microbrand.
- 2022 — Appears on Shark Tank India, gaining nationwide visibility and dramatically increasing consumer interest in the brand.
- 2023 — Secures funding through two successful investment rounds and expands to five exclusive stores across India.
- 2025 — Raises 6.5 crore INR in angel funding at a 45 crore valuation, signals international expansion with a Dubai retail partnership.
Frequently Asked Questions about Jaipur Watch Company
- What makes Jaipur Watch Company unique?
- Each watch incorporates authentic Indian heritage elements — uncirculated coins, miniature paintings, or traditional filigree work — making every piece a wearable artefact of Indian cultural history.
- What is the price range?
- Timepieces are priced between approximately 22,000 and 45,000 INR, positioning the brand as an accessible luxury microbrand with bespoke craftsmanship.
- Does Jaipur Watch Company use Indian movements?
- The brand uses reliable Japanese automatic and quartz movements, focusing its differentiation on dial artistry, heritage materials, and handcrafted finishing.