Invicta
Miami, USA · Est. 1837
Founded by Raphael Picard
Invicta is a Swiss watch brand originally founded in 1837 in La Chaux-de-Fonds, Switzerland, later repositioned as an American company selling large, bold watches at low prices. Known for its Pro Diver series and flashy designs, Invicta sells primarily through television shopping channels and online retailers.
- Founded
- 1837
- Headquarters
- Miami, USA
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- Pro Diver — Core dive watch line with 200m water resistance and Submariner-inspired styling.
- Russian Diver — Oversized dive watch inspired by 1950s Soviet naval prototypes.
- Subaqua — Large-case sports and dive collection, typically 50mm and above.
- Bolt — Chronograph sports line with exposed cable-wire bezel details.
Frequently Asked Questions about Invicta
- When was Invicta founded?
- Invicta was founded in 1837 in La Chaux-de-Fonds, Switzerland, by Raphael Picard, producing affordable Swiss watches.
- Who owns Invicta today?
- The brand was dormant after a 1982 bankruptcy and relaunched in 1991 by American investor Eyal Lalo. It is now operated from Hollywood, Florida.
- What is Invicta best known for?
- Invicta is best known for large, affordable dive and sports watches, including the Pro Diver and Russian Diver lines.