Invicta
Miami, USA · Est. 1837
Founded by Raphael Picard
Invicta is a Swiss watch brand originally founded in 1837 in La Chaux-de-Fonds, Switzerland, later repositioned as an American company selling large, bold watches at low prices. Known for its Pro Diver series and flashy designs, Invicta sells primarily through television shopping channels and online retailers.
- Founded
- 1837
- Headquarters
- Miami, USA
- Group
- Other
- Price Segment
- Entry
- Status
- Active
Key Collections
- Pro Diver — Invicta's long-running dive-watch collection, built around mainstream sport-watch styling and widely offered across quartz and automatic references, with current official models still carrying the Pro Diver name.
- Russian Diver — Signature oversized dive-watch collection from Invicta, officially described as a line originally created to honor the 1959 watch commissioned by the Russian Naval Fleet, with bold diver styling and multiple variants. Key references: invicta:russian-diver.
- Subaqua — Large-format sports and dive collection from Invicta, officially positioned around up to 500 meters of water resistance, unidirectional bezel execution, and rugged adventure-ready construction. Key references: invicta:subaqua.
- Bolt — High-energy chronograph sports collection from Invicta, identified on the official site as the Bolt line with dramatic cable-wire bezel styling and bold oversized case treatment. Key references: invicta:bolt.
Frequently Asked Questions about Invicta
- When was Invicta founded?
- Invicta was founded in 1837 in La Chaux-de-Fonds, Switzerland, by Raphael Picard, producing affordable Swiss watches.
- Who owns Invicta today?
- The brand was dormant after a 1982 bankruptcy and relaunched in 1991 by American investor Eyal Lalo. It is now operated from Hollywood, Florida.
- What is Invicta best known for?
- Invicta is best known for large, affordable dive and sports watches, including the Pro Diver and Russian Diver lines.